Utilities

Utilities 2017-06-14T22:18:00+00:00

Competitive Intelligence Case Study: Utilities Company

Focus USA teams with leading agency to bring strong email ROI to a regional Utilities company.

OBJECTIVE

A regional Utilities company and their agency wanted to reach their customers and prospects about energy efficient upgrades for their homes.

STRATEGY

While this Utilities company had a strong message and cost saving way to help their current customers and prospects within their region, they didn’t have all of the information about how to reach these homeowners.

We took in their file of current customers and prospects and sent the data through the Focus USA Data Hygiene process. We were able to run name and address correction as well as email change of address and email append.

We then proceeded with monthly email campaigns to inform and get the message to their customers and prospects about the cost saving upgrades for their homes.

RESULTS

Not only were we able to provide this Utilities company with additional data points on their current customers, we were also able to deliver a 4.47 ROI with our monthly email program.

This Utilities company and their agency continue as valued clients of Focus USA.

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