Multi-Channel

Multi-Channel 2017-06-14T16:13:33+00:00

Competitive Intelligence Case Study: Leading Women’s Apparel Retailer

 

A leading retailer of women’s apparel sees lift across all channels using Focus USA’s
multi-channel campaign approach

OBJECTIVE

A leading retailer of women’s apparel with well over 300 plus stores, a successful catalog customer base and a strong web presence, wanted to optimize all channels to expand the profitability of the business.

STRATEGY

The marketer recognized the importance of closely monitoring the performance of all three channels: Catalog, Retail and Web.

They turned to Focus USA to provide custom predictors on shopping analytics and trends to measure key performance to identify where acquisition changes need to be made. Customer Insight was the key factor in detecting the customer shopping habits and to increase conversion rates to allow for overall growth.

RESULTS

As a result of the Focus USA Customer Intelligence application, the client experienced an average lift of 4% cross all channels.

The analysis gave a deeper understanding of the customer shopping behavior and to track the success and timing of new store openings as well as a dramatic increase to site traffic.

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