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Competitive Intelligence Case Study: High End Luxury Tobacco Company

A high end luxury tobacco company utilizes site retargeting strategy.
Focus USA Case Study

OBJECTIVE

Focus USA’s client, a high end luxury tobacco company, had a goal to acquire new customers and expand their marketing reach. They had a very clear vision of their target audience and a strong brand message, however they needed to find a cost effective way to engage with this audience and drive online sales.

STRATEGY

Implement a retargeting strategy to the acquire new customers and expand reach.
  • A custom audience segment was created utilizing Focus USA data the was specifically catered to an online market
  • A two week multi-channel program was implemented and included two email campaigns, desktop display, mobile display, and a social media mix to drive qualified buyers to this client’s ecommerce site.
  • 100% of the individuals receiving the digital (desktop/mobile/social media) ads would also receive both email campaigns.
  • To round everything off, we also implemented an monthly site retargeting campaign to capture and retarget organic traffic.

RESULTS

The custom target audience and the multi-channel approach saw excellent results that were lifted again with the site retargeting strategy.

Overall engagement saw a 24%+ lift compared to the clients previous single channel strategy. Website traffic increased by 19% and overall sales increased by 36%.

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