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Right message. Right audience. Right time.

Focus USA is a leading provider of Direct Marketing Solutions with 20+ years of experience. We offer extensive Consumer and Business Databases that marketers utilize for Customer Acquisition, Branding, and Reactivation Campaigns. Our in-depth databases and our customized approach allows marketers to target by Demographic, Transactional, Psychographic, Lifestyle, Trigger events, Shopping Habits, Buying Patterns and over 2,000 data points to deliver the right message to the right audience at the right time.

Postal.   Email.   Digital.

Use our unique multi-channel approach to data integrity for proven results.

Our Database

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Our Data Services

Customer Aquisition

Precision-targeted, highly responsive consumer and business marketing data for marketers to use in both online & offline applications.

B2C & B2B Sales Leads That Work

We implement an acquisition strategy using a multi-channel approach (postal, email & display) to produce the desired results at an acceptable cost.

Customer Profile Analysis

Dramatically increase your ROI by saving expenses through better initial targeting and increased response rate.

Customer Insights

Segment and target people most likely to respond your offer. Get the most out of customer acquisition, reactivation or up-selling and cross-selling campaigns.

Customer Reactivation

Tailor your next email or direct mail marketing campaign and tap into your next greatest asset next to your current customers – your inactive customers.

Re-engage Lapsed Customers

Reactivate former customers. We can help you determine which of your inactives have the greatest likelihood of becoming active again.

FocusOn RFM Transactional Database - Recency / Frequency / Monetary

Each month FocusOn RFM – Recency / Frequency / Monetary captures 52 million true transactions (not modeled or inferred) totaling $1.8 BILLION spent. The best predictor of what a consumer is going to purchase in the future is what they have purchased in the past.

100% True Transactions - NOT modeled or inferred data

Our FocusOn RFM – Recency/Frequency/Monetary – database is a 100% true transactions (not modeled or inferred) with all transactions reported from point of sale for 113 million consumers in 67 million households. FocusOn RFM is a dynamic new-to-market database that will identify the best potential prospects for your marketing efforts. More than 10 billion transactions from more than 1,500 catalog, retail,and web merchants have been rolled up into 50+ categories and over 1,000 subcategories. Each category and subcategory has date of purchase, number of transactions, dollars spent, and purchase channel attached to it, all of which are selectable.

Data Enhancement

Improve deliverability and response of your mailing lists. Append individual, household and behavioral data to customer records and incorporate all possible touch-points.

Understand Your Customer

The most qualified prospects are very often look-a-likes to your existing customers. Get the most out of your existing lists by enhancing them with a cross-channel data append.

FocusOn New Movers

Moving is a lifestyle change that triggers significant spending. Reach New Movers first with the best new mover lists on the market.

Your Source for New Movers

Be “First to Market” with our comprehensive FONM – New Mover database – built from 20 unique feeds updated weekly.

Predictive Data Modeling

Measure the interaction of thousands of variables to determine which combinations of data are the most statistically significant for your direct marketing acquisition campaigns.

Analyze Your Records

Modeling measures the interaction of all 2000+ variables to determine which combinations of data are the most statistically significant for your direct marketing campaign needs.

Why Focus USA?

Focus USA is a leading provider of Direct Marketing Solutions with 20+ years of experience.    We offer extensive Consumer and Business Databases that marketers utilize for Customer Acquisition, Branding, and Reactivation Campaigns. Our in-depth databases and our customized approach allows marketers to target by Demographic, Psychographic, Lifestyle, Trigger events, Transactional, Shopping Habits, Buying Patterns and over 2,000 data points to deliver the right message to the right audience at the right time.

QUEST FOR QUALITY!  What makes Focus data unique is our business model of triple verification.  A record must match 3 different sources in order to make it onto our database.  That makes the data more accurate, targeted and therefore more responsive.  We have over 2,000 data points on our consumers with in-depth profiles providing targeted list pulls including Transactional data, Credit/Financial data (which drives all list pulls and analytics), Shopping Habits, Automotive data, Mail Order Buyer information, Trigger and Lifestyle data and much more.

Focus USA is a women-owned WBENC certified company.

Why is that important?  Because there are 350,000+ U.S. companies with a Supplier Diversity program waiting to give you more business when you work with Women-owned Businesses like Focus USA!

  • How many are YOUR clients?
  • Can your company GAIN a larger percentage of your clients’ marketing spend if you affiliate with a woman-owned business?
  • It PAYS to find out!
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Quality data backed by staff with experience.

• Our data is multi-sourced and triple-verified.
• Dozens of quality control processes.
• Our data runs wide and deep.
• No one beats our customer service.

Let’s get started!

or call now
201-489-2525