A pURL is a personalized URL created specially and individually for each recipient of a marketer's direct mail message.
For example: www.vinnyspizza.com/sally4836
The purpose is to enable you, as a marketer, to open up a relationship with the consumer via your web site, the goal being to convert the consumer to a customer. The landing page is personalized in the consumer's name and, at this point, you can present an offer and make a case for buying or using your products. You can also use this opportunity to obtain contact information from the consumer - such as email, cell phone number, etc. - that can be used to later engage new customers in an ongoing relationship.
Millions of U.S. consumers are burdened with heavy debt and are seeking all means available to them to get out of this situation. More and more of them are turning to Debt Counseling, Debt Management or Debt Settlement to seek relief.
Focus USA’s Highly Responsive Optimum Debt File targets prospects who may qualify for one of the many Debt Management or Debt Settlement programs available to consumers.
This proprietary data model pinpoints prospects who are excellent candidates for debt management or debt settlement by utilizing highly accurate consumer data, summarized credit information, and advanced analytics capabilities.
The Optimum Debt File allows you to target borrowers with a maximum amount of revolving debt by debt amount, maximum open trade lines, maximum trade line utilization, a declining subprime trade history, and an indication of either major or minor credit derogatory information without the use of prescreened data.
These individuals, aged 45+, are redefining what it means to be a part of the mature market. This group of boomers has an extra "zip" about them and they look for products, services and activities that complement their motto of living life to the fullest. In addition to the old stand-bys; cruise traveling, golf, gardening, crafts and reading, that are no longer enough, these consumers seek healthy and active lifestyles, adventure and ways to enhance as well as reinvent their careers.
Universe:2,128,540 Cost:$65.00/M 30 Day Hotline:171,272 Hotline Cost:+10.00/M Emails:1,311,988 Email Cost:+30.00/M
The Hispanic population has purchasing power of more than $900 billion. The individuals on this file tend to be well assimilated second and third generation Hispanics living in the U.S. who enjoy similar products and services as their non-Hispanic counterparts. They shop online and at retail stores and are likely to be multi bankcard holders.
The individuals on this file have either declared bankruptcy or they have had a judgement against them that has been discharged or dismissed. Whatever the reasons, job loss, major medical expenses, divorce...these people are working to rebuild their credit and getting their lives back on track.
These people look for alternative ways to obtain credit to get the products and services they want. They are a sub prime group of individuals that are highly responsive to low end credit offers. You can select catalog shoppers, mail order buyers, online buyers and retail buyers that are looking for credit options.
@ Email Address:2,050,414 Cost:$95.00/M Email Monthly Hotline:157,324 Hotline Cost:+10.00/M @ Postal Address:1,798,325 Postal Monthly Hotline:138,030 Cost:$85.00/M Email Hotline Cost:+10.00/M
This file represents singles that are members of online dating communities & are actively pursuing ways to connect with other singles. They have subscribed to an online dating site in the hopes of meeting someone special. This non-traditional way of meeting someone has become the norm.
@ Email Address:9,987,654 Email Monthly Hotline:858,961 Cost:$95.00/M @ Postal Address:8,974,125 Postal Monthly Hotline:690,370 Cost:$85.00/M Hotline Cost:+10.00/M
Online Shoppers is the ultimate database of actual online buyers across all purchase categories and their interests. These active online shoppers are ready, willing and able to navigate the internet to get what they want. They take their credit cards and their catalogs and start shopping.
@ Email Address:345,550 Email Monthly Hotline:26,520 Cost:$95.00/M @ Postal Address:1,151,834 Postal Monthly Hotline:117,240 Cost:$85.00/M Hotline Cost:+10.00/M
This file consists of Hispanic mail order buyers who are likely to purchase from catalogs that offer credit or extended payment plans, which allows them to spend more and make larger purchases than they would normally be able to.
African American Catalog Shoppers - Credit Now Pay Later
@ Email Address:271,945 Email Monthly Hotline:29,916 Cost:$95.00/M @ Postal Address:906,541 Postal Monthly Hotline:99,720 Cost:$85.00/M Hotline Cost:+10.00/M
This file consists of African American mail order buyers who are likely to purchase from catalogs that offer credit or extended payment plans, which allows them to spend more and make larger purchases than they would normally be able to.
@ Email Address:1,753,109 Email Monthly Hotline:180,450 Cost:$95.00/M @ Postal Address:5,843,699 Postal Monthly Hotline:601,500 Cost:$85.00/M Hotline Cost:+10.00/M
This file consists of mail order buyers who are likely to purchase from catalogs that offer credit or extended payment plans, which allows them to spend more and make larger purchases than they would normally be able to.
This file is one of the most comprehensive and responsive Canadian email databases on the market. These Canadian consumers shop by catalog and online for products and services for things like books, magazines and travel.
This file of auto owners in Canada is an excellent source of auto owners by make, model and year of vehicle. This file is a must test for auto insurance companies, auto accessories, extended warranties, automotive parts, services and merchandise as well as for travel, financial offers and for companies looking to offer products and services to Canadian consumers who own specific makes and models of vehicles.
Postal Universe:755,190 Cost:$90.00/M Email Universe:1,199,206 Cost:$115.00/M
These job seekers have registered online at a popular career website and are actively seeking employment. Whether they are currently unemployed or looking to advance or change their career they are searching for sources to look for jobs, post their resumes and get tips and advice.
This file is one of the most comprehensive and responsive Canadian email databases on the market. These Canadian consumers shop by catalog and online for products and services for things like books, magazines and travel.
These Canadian shoppers use their credit cards to charge products and services ranging from books and clothing to travel and entertainment. Many of these individuals live in non-metro areas with limited retail shopping opportunities to spend their money so they often turn to the internet and catalogs to shop.
This unique change of address masterfile identifies movers by their MOVE IN date. Reported directly from major financial institutions that receive change of address information from their clients these movers are busy setting up phone, cable and internet services hoping to avoid some of the inconveniences moving can cause. They are likely to be looking at things like new furniture and appliances for their new residence.
The purpose is to enable you, as a marketer, to open up a relationship with the consumer via your web site, the goal being to convert the consumer to a customer. The landing page is personalized in the consumer's name and, at this point, you can present an offer and make a case for buying or using your products. You can also use this opportunity to obtain contact information from the consumer - such as email, cell phone number, etc. - that can be used to later engage new customers in an ongoing relationship. 