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pURL Marketing

What is a pURL?

A pURL is a personalized URL created specially and individually for each recipient of a marketer's direct mail message.

For example: www.vinnyspizza.com/sally4836

pURL The purpose is to enable you, as a marketer, to open up a relationship with the consumer via your web site, the goal being to convert the consumer to a customer. The landing page is personalized in the consumer's name and, at this point, you can present an offer and make a case for buying or using your products. You can also use this opportunity to obtain contact information from the consumer - such as email, cell phone number, etc. - that can be used to later engage new customers in an ongoing relationship.

Learn more about pURL Marketing >>>




Moving Day - New Movers By Move-In Date
(Datacard)
Universe: 1,789,000
Cost: $75.00/M
Hotline: 150,000
Hotline Cost: +10.00/M
This unique change of address masterfile identifies movers by their MOVE IN date. Reported directly from major financial institutions that receive change of address information from their clients these movers are busy setting up phone, cable and internet services hoping to avoid some of the inconveniences moving can cause. They are likely to be looking at things like new furniture and appliances for their new residence.
Spanish Speaking Women Who Shop By Mail
(Datacard)
Universe: 3,259,577
Cost: $55.00/M
This file, compiled from our Hispanic Database of 12 million households, identifies Spanish speaking and Spanish reading women. Hispanic women represent a powerful market that is virtually untapped! 56% of Hispanic women hold white-collar positions and 1/3 of all minority owned businesses are owned by women with 2/3 of these business owners using both English and Spanish at work.
Spanish Speaking Donors by Charity
(Datacard)
Universe: 707,303
Cost: $65.00/M
Phones: 214,655
Cost: +25.00/M
Emails: 362,888
Cost: +30.00/M
Family, religion and community are very important to Hispanics, and donating to charities is one way that they express these values. As many as 80% of Hispanics will give to a charity when asked to do so and, while they respond to all types of fundraising appeals, they are especially likely to respond to religious and health donor requests.
ActionBase Political Donors Who Give to Other Causes
(Datacard)
Universe: 2,620,344
Cost: $95.00/M
Party Affliation: 2,017,004
Cost: +5.00/M
@ Email address: 486,922
Email Cost: +45.00/M
These political donors are known donors to not only political campaigns but also to other causes including health, child and animal welfare, environmental and religious.
ActionBase Registered Voters & Political Contributors
(Datacard)
Voters by Party Affliation: 93,465,149
Cost: $95.00/M
Donors by Party Affliation: 5,007,483
Cost: +10.00/M
Email of Voters: 25,295,771
Cost: +45.00/M
Emails of Political Donors: 1,795,638
Cost: +45.00/M
This premium list of registered voters includes known supporters of political candidates by party affiliation who share their values and have the same views on important issues.
Buyer Advantage Canadian Diabetics
(Datacard)
Universe: 483,876
Cost: $175.00/M
Hotline: 38,634
Hotline Cost: +10.00/M
This file represents Canadian households where someone suffers from diabetes. These people welcome traditional and alternative options to lessen the affects of their illness.
Catholic Buyers Connection - Catholics Making A Difference - Religious Donors
(Datacard)
Universe: 757,810
Monthly Hotline: 48,139
Cost: $65.00/M
Hotline Cost: +10.00/M
The Catholic donors on this list want to make a difference and one of the ways they do so is by making charitable donations to religious causes and organizations. Faith is an important part of their lives so they are likely to purchase products such as books, magazines, and CDs that are religious related.
MortgagePlus Reverse Mortgage Candidates
(Datacard)
Universe: 5,579,988
Cost: $95.00/M
Phones: +20.00/M
This list is comprised of seniors age 62-plus, who meet the qualification for a reverse mortgage with a home market value of $150,000-plus and a loan-to-value of 70% or less. The data on this list has been compiled from nation-wide public records and proprietary records. By selecting specific geographic areas and income levels, we can help you target those homeowners most likely to consider a reverse mortgage.
MortgagePlus Fixed Loan Mortgage Refi Prospects
(Datacard)
Universe: 22,667,441
Cost: $95.00/M
ARM Refi Prospects: 2,509,836
Cost: +10.00/M
Phones: +20.00/M
Mortgage loan holders who own homes valued at $100,000 or more, with a loan-to-value not more than 80%, are perfect candidates for refinancing. Target by lender name, loan terms, purchase price, as well as other loan and property criteria. Also available are extensive demographic and lifestyle selects for more precise targeting.
MortgagePlus Homeowners Eligible for Loan Modification
(Datacard)
Universe: 768,061
Cost: $95.00/M
Phones: +20.00/M
The homeowners on this list own homes with a market value equal to or greater than $150,000 with a loan-to-value of 90% or more. These homeowners may find the services of debt management, credit counseling, or loan modification companies, to be helpful. The data on this list is compiled from a nationwide network of public records and proprietary sources and has been overlayed with demographic and lifestyle information, such as state, length of residence, income, etc., to allow for more refined targeting. Among the many selection criteria included are the lender name, loan type/rate, etc.
Catholic Buyers Connection Grandparents
(Datacard)
Universe: 2,007,496
Cost: $65.00/M
Hotline: 115,383
Hotline Cost: +10.00/M
Phones: +20.00/M
The Catholic grandparents on this file have the disposable income to help their children and indulge their grandchildren. Grandparents are known to spoil their grandkids, buying toys, gifts and clothes as well as products and services that invest & support their education.
Buyer Advantage Canada: The Interactive Wave
(Datacard)
Universe: 3,010,245
Cost: $90.00/M
Hotline: 226,184
Hotline Cost: +10.00/M
Phones: 2,459,876
Cost: +20.00/M
This file represents Canadians who go online to research and buy products and services. They click through to websites offering horoscopes, weather, online banking/bill pay, celebrity news, games, maps and much more.
MortgagePlus ARM - Perfect Refi Prospects
(Datacard)
Adjustable Rate Mortgage Holders: 3,765,011
Cost: $95.00/M
Loan-to-Value Under 80%: 2,509,836
Cost: +8.00/M
Phones: 733,502
Cost: +20.00/M
These homeowners have Adjustable Rate Mortgages and are perfect candidates for refinancing now, before interest rates increase. The listing below shows the expansive amount of information available on the loans these consumers currently carry, everything from the interest rate and lender name to LTV and available equity.
Catholic Buyers Connection - Buyers Of Religious Products
(Datacard)
Universe: 1,786,510
Cost: $65.00/M
Hotline: 145,948
Hotline Cost: +10.00/M
Phones: 1,235,901
Cost: +20.00/M
These Catholic shoppers purchase religious related products such as music, books and magazines as well as inspirational items, both for their home and to give as gifts. They are not just shopping for the holidays and birthdays, but are always on the look-out for products for their everyday life that reflect their faith and devotion.
Catholic Buyers Connection - Donors Making A Difference
(Datacard)
Universe: 3,789,050
Cost: $65.00/M
Hotline: 240,698
Hotline Cost: +10.00/M
Email Address: 2,057,702
Email Cost: +20.00/M
The Catholic donors on this list want to make a difference and one of the ways they do so is by making charitable donations to various causes including health, environmental, political, child related and religious associations. Faith is an important part of their lives so they are likely to purchase products such as books, magazines, and CDs that are religious related.
Catholic Buyers Connection - Parents With Young Children
(Datacard)
Universe: 3,359,570
Cost: $65.00/M
Hotline: 212,468
Hotline Cost: +10.00/M
Email Address: 1,235,901
Email Cost: +20.00/M
The Catholic parents on this list are eager shoppers of products that support the up bringing of their children and they do so through all marketing channels - online, email, direct mail and retail. Because faith is an important part of their lives, many of their purchases include religious-type products, such as books, magazines, and CDs.
Catholic Buyers Connection - Here & Abroad Travelers
(Datacard)
Universe: 2,789,154
Cost: $65.00/M
Hotline: 226,357
Hotline Cost: +10.00/M
Email Address: 1,050,291
Email Cost: +20.00/M
The Catholics on this list are avid travelers who welcome travel deals for hotels, flights, cruises, package deals, etc., whether for business travel or a family vacation. They can be targeted by their type of travel, such as domestic, foreign, business, cruise and frequent travel.
ActionBase Masterfile
(Datacard)
Cost: $75.00/M
Hotline Cost: +10.00/M
Email: +30.00/M
The ActionBase Masterfile is a complete and comprehensive source for multi-channel direct response prospects. This multi-sourced file includes data captured at point of purchase, during online transactions, telemarketing, TV generated sales and through individual niche surveys.
Buyer Advantage Canadian Travelers
(Datacard)
Universe: 1,105,980
Cost: $90.00/M
Monthly Hotline: 86,171
Hotline Cost: +10.00/M
Email Addresses: 1,022,354
Email Cost: +20.00/M
Whether these Canadians are traveling for business or pleasure they go online when they are ready to plan and book a trip. They want to find the best deals for everything from airfares to rental cars and like to take advantage of the convenience and time saved by reserving online.
Buyer Advantage Canadian Parents
(Datacard)
Universe: 498,352
Cost: $90.00/M
Monthly Hotline: 39,671
Hotline Cost: +10.00/M
Email Cost: +20.00/M
This file represents Canadian parents with children ranging from newborn to eight years old. They go online to research and buy things like educational products, toys and vacations as well as to find parenting tips, guidance and support.
Buyer Advantage Canadian Holistic Health Shoppers
(Datacard)
Universe: 1,475,620
Cost: $90.00/M
Hotline: 116,869
Cost: +10.00/M
Emails: 1,105,368
Cost: +20.00/M
These Canadians are health-conscious and environmentally conscious consumers who seek a holistic lifestyle through alternative/natural remedies, herbal supplements and vitamins, massage, organic and pesticide-free foods as well as environmentally friendly products and services.
Alternative Compliant Credit Header Database -
Actual Payday Loan Borrowers
(Datacard)
Borrowers: 1,397,725
Cost: $100.00/M
Applicants: 340,595
Cost: $95.00/M
Monthly Hotline: +10.00/M
Borrowers @ Email: $130.00/M
Applicants @ Email: $125.00/M
**ASK ABOUT WEEKLY & DAILY FEEDS**
This unique file consists of actual loan recipients by bank transaction of individuals that have had or currently have short term loans is now enhanced by Focus USA’s multi-sourced and multi-verified demographics and lifestyles. Each record includes the borrower’s name, phone numbers, email address, a host of enhancements and bank name in which the loan was deposited. Individuals on this file are strapped for cash and use their future paychecks to get money right now.

The data on this file is fully compliant with FCRA regulations and can be used for marketing invitation to apply offers outside of the payday lending industry.
 

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