These young men in their twenties have grown up in a hi-tech, complex and diverse world. Faced with many choices, they've decided to start their careers. They are mostly single, college-educated and ready to begin their climb up the corporate ladder, starting at entry-level positions.

Many young adults choose to live with their families whether for convenience, financial reasons or just because they're family oriented. These young adults are usually as independent as others who have moved out on their own. They either have jobs or are continuing their education, and they are likely to have their own cars and telephones.

Leaving the security of home can be exciting and challenging. Many young people have just started working, others are entering into professions they've studied and some are furthering their education. Now responsible for their own lives, these young adults are likely to purchase TV's, CD's, stereos, VCR's, first cars and join record and book clubs, to enhance their "new lives".

Women aged 20-34 represent 25% of all American women. This list represents the many women in this age group who tend to postpone marriage and having children, electing to build up their careers instead. They want to travel and find their niche in the world. With a combined total annual spending power around $63 billion, these young women - who view shopping as a leisure activity - are likely to shop several times a week.