Focus USA Microtargeted Lists
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Seniors Online
(Datacard)
Universe: 2,593,030
Cost: $75.00/M
Currently there are over 70 million Americans aged 50+ and by the year 2025 this group is expected to reach 113 million! Approximately 50% of all seniors have a computer at home. Senior Computer users tend to be well educated and affluent: three fourths have a college level education and nearly half have incomes over $75,000.
Generous Seniors
(Datacard)
Universe: 4,056,490
Cost: $55.00/M
Older individuals such as the contributors on this list, are known to be big donors. In fact, those aged 65+ give nearly 4 percent of their income to charity which is more than any other age group.
Senior MOBs
(Datacard)
Universe: 2,520,638
Cost: $55.00/M
Currently Americans aged 50+ have a spending power of over $2 trillion and account for 50% of discretionary income in the U.S. This list consists of mature shoppers who take advantage of time saving and convenient mail order offers. 35% of individuals aged 50+ shop by catalog and 40% shop at least 6 times a year by mail.
Grandma's & Grandpa's
(Datacard)
Universe: 3,117,918
Cost: $55.00/M
Grandparents are known for indulging their grandchildren. In fact, grandparents spend a total of $30 billion on their grandkids each year. With more and more Boomers entering the grand-parenting years it has been projected that by 2010 there will be 80 million grandparents in the U.S.
Maturing With Style
(Datacard)
Universe: 5,554,041
Cost: $55.00/M
This group of people between the ages of 50 and 70 makes up 34% of the American population and within the next fifteen years, this group will increase 48%! While some have retired from work, many are still actively involved in their careers. These people don't feel or act old and are often more active than those 20 years younger!
Healthy, Wealthy & Active
(Datacard)
Universe: 2,357,873
Cost: $55.00/M
It wasn't long ago that scenarios of gray haired grannies in rocking chairs were often thought of when the word "seniors" was involved. How far we've come! Nowadays seniors are generally healthier, much more active and more financially secure than before. "Healthy, Wealthy & Active" is a group of affluent, mature people with high incomes likely to come from investments, pensions and social security.
In Their Prime
(Datacard)
Universe: 4,362,639
Cost: $55.00/M
Many people really start to "live" after their retirement. These middle income people were once busy working hard and taking care of their family's needs. Now they finally have time to enjoy. Between whatever savings they've put aside all these years and steady incomes from pensions, they feel secure and ready to indulge a little or a lot!
 

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