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Spanish Speaking Women
(Datacard)
Universe: 3,259,577
Cost: $55.00/M
This file, compiled from our Hispanic Database of 12 million households, identifies Spanish speaking and Spanish reading women. Hispanic women represent a powerful market that is virtually untapped! 56% of Hispanic women hold white-collar positions and 1/3 of all minority owned businesses are owned by women with 2/3 of these business owners using both English and Spanish at work.
Female Big Spenders
(Datacard)
Universe: 4,385,151
Cost: $55.00/M
Women account for more than 70% of all consumer spending in the U.S. and over 60% of women shop by mail. This list represents highly responsive, catalog, retail and internet shopping women with considerable disposable income. Today's onthe- go, busy woman, whether she holds an executive position or is a stay-at-home mom, has less leisure time than ever before.
African American Women
(Datacard)
Universe: 3,253,700
Cost: $55.00/M
There are approximately 18 million African American women in the U.S., comprising over 50% of the total black population! Of those working full time, the median income is close to $20,000 and 13% have an income over $25,000. Black American women tend to enjoy shopping and often buy on impulse.
Female Oriented Products
(Datacard)
Universe: 5,215,187
Cost: $55.00/M
68% of all catalog shoppers are women who take advantage of the benefits of shopping from home or office. These women, between the ages of 25-54, are inclined to read fashion magazines and often purchase clothes,cosmetics, jewelry and other female oriented products from catalogs.
Career Women
(Datacard)
Universe: 3,458,074
Cost: $55.00/M
These women, aged 45-54, have established their careers in managerial, professional and executive positions and many are entering their peak earning years. Unlike any other generation before them, they face responsibilities of caring for aging parents and grandparents as well as careers, financial planning and investing for their children's education and their own retirement.
Female Investors
(Datacard)
Universe: 1,156,618
Cost: $65.00/M
Women today are financially savvy and much more confident about investing than they were in the past. In fact, 47% of all investors are women and nearly 1/2 of all female investors are the primary decision-makers for their family’s investments. At some point in their lives 9 out of 10 women will be solely responsible for their financial situation.
Savvy Single Women
(Datacard)
Universe: 4,059,566
Cost: $55.00/M
Approximately 50% of all women in the U.S. are either divorced, separated, widowed or have never been married. This list of singles represents a diverse group of women aged 18+. They tend to be affluent, well-educated, Internet/computer savvy and deeply influenced by friends and family.
 

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