This file, compiled from our Hispanic Database of 12 million households, identifies Spanish speaking and Spanish reading women. Hispanic women represent a powerful market that is virtually untapped! 56% of Hispanic women hold white-collar positions and 1/3 of all minority owned businesses are owned by women with 2/3 of these business owners using both English and Spanish at work.

Women account for more than 70% of all consumer spending in the U.S. and over 60% of women shop by mail. This list represents highly responsive, catalog, retail and internet shopping women with considerable disposable income. Today's onthe- go, busy woman, whether she holds an executive position or is a stay-at-home mom, has less leisure time than ever before.

There are approximately 18 million African American women in the U.S., comprising over 50% of the total black population! Of those working full time, the median income is close to $20,000 and 13% have an income over $25,000. Black American women tend to enjoy shopping and often buy on impulse.