These households have recently welcomed a baby into their family. The parents on this list have a median age of 28 and median household incomes of $35,000 with 50% owning their own home. Having a baby often means changes and adjusting to various things such as spending more money and the need for a bigger car or home.

This file consists of households with presence of infants by month and year of birth. Reach these parents for birthday related offers, subscriptions, catalogs, music/movie/book clubs, financial and insurance offers and more

This file consists of households with presence of toddlers between the ages of 2-4 by month and year of birth. Reach these parents for birthday related offers, subscriptions, catalogs, music/movie/book clubs, financial and insurance offers and more.

Approximately 25 million Americans are part of the sandwich generation. They are caught between the responsibilities of caring for teenaged children, financing their college plans, dealing with elder care and financial issues associated with aging parents and grandparents and at the same time providing for their own retirement. The individuals on this file are mostly between the ages of 45-55 and tend to be married with median incomes of $50,000.

Asian American families, particularly those with children, place a great deal of importance on family, education and community. Often the whole family gets involved in a child's education; parents oversee homework and give support and older children help younger siblings with assignments.

Among the 9 million Black families in the U.S. the average family size is 3 people compared to 2.6 for non-Black families. A large segment of African American families live in metropolitan areas and are very likely to rent and live in apartments.

The demands of families with 2 or more children keep parents on their toes. The mounting costs of family life can sometimes be overwhelming but, with credit card in hand, parents are more at ease buying all those household goods, new wardrobes, books, videos, subscriptions and educational merchandise.

Today's busy parents value convenience and often look for ways to save time. This is especially true for single parents and in households where both parents work. Being able to shop by mail or on-line helps these parents cut down on endless driving around town and standing in long lines (which can be quite stressful with children in tow!).

The number of single parents has risen over the past years to reach approximately 12 million households or 27% of all families in the U.S. According to our records the households on this list consist of 1 adult and 1 or more children, indicating the likelihood of a single parent situation.

Despite their hectic schedules, these middle income moms enjoy the challenge, fulfillment and financial independence of working. Getting the children ready and off to school, daycare or baby-sitter, perhaps throwing in a load of laundry and then to work is the beginning of mom's marathon.

There are over 38 million Hispanics in the U.S. and that population is expected to reach 74 million by the year 2020. Even with such a large population, the average Hispanic household receives only 20 pieces of direct mail a year compared to the average non-Hispanic household which receives 300!

This file consists of individuals with children who have moved within the last 12 months. Two thirds of all children aged 6-17 have their own rooms and are very much a part of the decisions involved in decorating and furnishing it. Kids who have just moved are generally eager to fix up their new rooms and get settled into their new environment.

Being a teenager isn't always easy. The desire to fit in and be accepted is a big one. Their wants and needs grow as they grow. Being a parent of a teenager isn't always easy either. Parents are confronted with requests ranging from designer jeans and sneakers, video/audio cassettes and CD's to electronic equipment, vacations, dance classes, team sports, and one of the major investments: college.

Being parents with newborns and/or young children at home turns many lives in new directions, sometimes upside down! These once "carefree" adults, who were not all too concerned with insurance or finances before, are now responsible for the health, security and education of "little ones".

Women on this list are family oriented, upper middle class mothers in their thirties. This is very typical of the "Soccer Mom" type of person who is frequently carpooling teammates and siblings to practice, games and other activities. These moms, whether they are homemakers or have jobs outside of the home, are busy people but try to take the time to be involved in their children's hobbies and interests.

This file of families with tweens represents the 30+ million children between the ages of 8-12. No longer little kids but not yet teens, this group, often referred to as “tweens”, is one of the fastest growing consumer markets in the U.S. Approximately $14 billion in direct purchases are made by tweens annually and they also influence another $100 billion or so in household purchases that range from cars and vacations to food and home furnishings.