Every 8 seconds another Boomer turns 50. This file represents those Boomers that are turning 50 in 2006-2007 and includes exact month and year of birth.

This file represents retired seniors aged 65+. These seniors have the time and money to pursue their hobbies and interests such as traveling, golf, gardening, crafts and reading. They are also very likely to make charitable contributions to various causes including; political campaigns, health related and religious organizations.

Older individuals such as the contributors on this list, are known to be big donors. In fact, those aged 65+ give nearly 4 percent of their income to charity which is more than any other age group.

These responsive seniors have reached that golden age and are still very active in the marketplace. Every month they continue to purchase products and services as well as apply for new credit cards. In the last 30 days these seniors have purchased books, health care products or other services in the mail and many of them have just been issued a new credit card. All of these consumers are over the age of 65 with incomes ranging from $15,000 to $50,000.

This file represents retired individuals and empty nesters who tend to be healthier and more active than generations past. These retirees have the time to indulge their hobbies and interests such as traveling, golf, gardening, crafts and reading.

Currently Americans aged 50+ have a spending power of over $2 trillion and account for 50% of discretionary income in the U.S. This list consists of mature shoppers who take advantage of time saving and convenient mail order offers. 35% of individuals aged 50+ shop by catalog and 40% shop at least 6 times a year by mail.

Grandparents are known for indulging their grandchildren. In fact, grandparents spend a total of $30 billion on their grandkids each year. With more and more Boomers entering the grand-parenting years it has been projected that by 2010 there will be 80 million grandparents in the U.S.

The Christian Buyers Network Seniors file represents active Christian consumers, age 50+, who have purchased merchandise from many different Christian companies and organizations.

“Turning 50 & Beyond” is the largest exact age database in the country for reaching age 50+, one that allows marketers to target the largest number of individuals who are turning a certain age in a specific month or within a specified date range. Aggregated from several different sources, the database includes not just year of birth, but also month and day as well.

These boomers, aged 42-60, with low to lower middle incomes tend to juggle their finances to make ends meet. Whether due to bankruptcy, late payments, foreclosure or little or no credit history the individuals on this file are not likely to have any health insurance or bankcards, although they may have retail and gas cards.

Using a powerful insurance segmentation model, these boomers have been identified as being highly likely to buy Individual Healthcare Insurance products. The model uses in-depth, exhaustive research data of recent consumer insurance behavior and intentions. This very specific profile of Healthcare Insurance Buyers drives the process for identifying those households with the greatest propensity to respond to an Individual Healthcare Insurance offer.

Using a powerful insurance segmentation model, these boomers have been identified as being highly likely to buy Individual Healthcare Insurance products. The model uses in-depth, exhaustive research data of recent consumer insurance behavior and intentions. This very specific profile of Healthcare Insurance Buyers drives the process for identifying those households with the greatest propensity to respond to an Individual Healthcare Insurance offer and is selectable by occupation.

Using a powerful insurance segmentation model, these boomers have been identified as being highly likely to buy Term Life Insurance products. The model uses in-depth, exhaustive research data of recent consumer insurance behavior and intentions. This very specific profile of Term Life Insurance Buyers drives the process for identifying those households with the greatest propensity to respond to a Term Life Insurance offer.

These individuals, aged 45+, are redefining what it means to be a part of the mature market. This group of boomers has an extra "zip" about them and they look for products, services and activities that complement their motto of living life to the fullest. In addition to the old stand-bys; cruise traveling, golf, gardening, crafts and reading, that are no longer enough, these consumers seek healthy and active lifestyles, adventure and ways to enhance as well as reinvent their careers.