Every 8 seconds another Boomer turns 50. This file represents those Boomers that are turning 50 in 2006-2007 and includes exact month and year of birth.

The donors on this file are between the ages of 42-61 and they have a median income of $56,000. Baby boomers constitute approximately 50% of all donors. Female boomers are especially interested in where their contributions are going and what is being accomplished with their funds. Baby boomers tend to get involved in the causes they support and stay informed about the progress of fundraising campaigns.

These boomers, aged 42-60, with low to lower middle incomes tend to juggle their finances to make ends meet. Whether due to bankruptcy, late payments, foreclosure or little or no credit history the individuals on this file are not likely to have any health insurance or bankcards, although they may have retail and gas cards.

Using a powerful insurance segmentation model, these boomers have been identified as being highly likely to buy Individual Healthcare Insurance products. The model uses in-depth, exhaustive research data of recent consumer insurance behavior and intentions. This very specific profile of Healthcare Insurance Buyers drives the process for identifying those households with the greatest propensity to respond to an Individual Healthcare Insurance offer.

Using a powerful insurance segmentation model, these boomers have been identified as being highly likely to buy Individual Healthcare Insurance products. The model uses in-depth, exhaustive research data of recent consumer insurance behavior and intentions. This very specific profile of Healthcare Insurance Buyers drives the process for identifying those households with the greatest propensity to respond to an Individual Healthcare Insurance offer and is selectable by occupation.

Baby Boomers are more likely than the general population to carry a vast assortment of credit cards. They are also more inclined to have Gold & Platinum cards. The Boomers on this file are mostly married with median incomes of $60,000. These well educated individuals are enjoying their peak earning and spending years. Additionally Boomers spend approximately 50% more on home computers, 40% more on new cars and books and over 20% more on dining out, cosmetics and women's apparel than other generations.

These online boomers have a median income of $55,000 and a median age of 50. Over 80% of all boomers go online and more than 1/3 use the internet daily. E-mail and health related research are the top reasons boomers go online. In fact, 82% of online boomers use the internet to research health topics and more than 70% shop online, make travel reservations as well as check news and weather via the Internet.

Using a powerful insurance segmentation model, these boomers have been identified as being highly likely to buy Term Life Insurance products. The model uses in-depth, exhaustive research data of recent consumer insurance behavior and intentions. This very specific profile of Term Life Insurance Buyers drives the process for identifying those households with the greatest propensity to respond to a Term Life Insurance offer.