This group consists of upscale families living in suburban houses probably built in the '50's and '60's or earlier. They tend to be quite settled in their lives and in their homes. They are very likely to be blue collar and "Buy American" individuals who are very patriotic - no doubt because a good percentage of them are veterans.

These lower middle income families with children tend to be very security minded, making them prime candidates for insurance offers. For the most part they are not risk takers, although they are inclined to buy lottery tickets and enter sweepstakes.

Focus USA's Veterans file consists of individuals who have served our country in some branch of the military. US Veterans tend to be very proud patriots, voting at election time, volunteering their time, etc. Even after their active military years are over, whether they served domestically or in a foreign land, many stay involved in different ways helping our country and our people.