This group consists of upscale families living in suburban houses probably built in the '50's and '60's or earlier. They tend to be quite settled in their lives and in their homes. They are very likely to be blue collar and "Buy American" individuals who are very patriotic - no doubt because a good percentage of them are veterans.

These middle income families, many with children, tend to be very security minded, making them prime candidates for insurance offers. For the most part they are not risk takers, although they are inclined to buy lottery tickets and enter sweepstakes.

Reach responsive families with children. The ages of the children can be selected by various age ranges. This database consists of heads of households who have sought credit by responding to some type of direct mail or online promotion offering discount clubs and/or catalog clubs. This database is an excellent source of leads for offers looking to target responsive families that need a specific child’s age.

This database is comprised of individuals who have sought credit in the past 12 months. They are hard working individuals that are interested in some type of short term assistance to help make ends meet.

This list consists of veterans who have served in one of the branches of the armed services. These veterans like to donate their time and money to charities and people in need. All have contributed to at least one fundraising cause in the past year.