The individuals on this list represent every household in the country. They have been profiled and scored by their likelihood to purchase specific types and models of vehicles. The formula for this list is based on a powerful segmentation model specifically designed to predict the intention of consumers to make an automobile purchase based on make and model.

Using a powerful insurance segmentation model, these individuals have beenidentified as being highly likely to be Auto Insurance Switchers. The model uses in-depth, exhaustive research data of recent consumer insurance behavior andintentions. This very specific profile of Auto Insurance Switchers drives the process foridentifying those households with the greatest propensity to respond to an offer toswitch their Auto Insurance coverage to another company.

Car owners are generally very proud of their "wheels" and are inclined to invest in a variety of products to make their rides even more comfortable. Whether they commute to work or cruise the countryside, these people are on-the-go! This group is inclined to spend more money on shopping, dining out, entertainment, and of course, maintaining their vehicles!