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Upscale Professionals | (Datacard)  |
Universe: 4,008,634
Cost: $55.00/M |
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These high income professionals often spend long days at the office concentrating
on demanding jobs. After putting in extensive hours at work, they look forward to
evenings and weekends when they get the chance to unwind and relax with family
and friends. These professionals are generally married and are inclined to spend
their hard earned leisure time dining out as well as reading, listening to music, and
entertaining at home. |  |
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Affluent Hispanics | (Datacard)  |
Universe: 3,008,634
Cost: $55.00/M |
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People on this list have annual incomes of $50,000+, compared with a median
income of $29,000 for all Hispanics. These individuals have the means to enjoy
a comfortable lifestyle and are ready to spend more for high quality
merchandise. They appreciate upscale products ranging from VCR's, stereos,
cars, and apparel to household products. |  |
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Status Spenders | (Datacard)  |
Universe: 4,116,713
Cost: $45.00/M |
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Both married and single, these status bankcard holders are affluent, well educated
and motivated professionals. Since they've put a lot of time and effort to get to where
they are, they like to spend to reward themselves. Many feel they deserve it, while
some like to "flaunt" what they have. |  |
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