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What is a pURL?
A pURL is a personalized URL created specially and individually for each recipient of a marketer's direct mail message.
For example: www.vinnyspizza.com/sally4836
The purpose is to enable you, as a marketer, to open up a relationship with the consumer via your web site, the goal being
to convert the consumer to a customer. The landing page is personalized in the consumer's name and, at this point,
you can present an offer and make a case for buying or using your products. You can also use this opportunity
to obtain contact information from the consumer - such as email, cell phone number, etc. - that can be used to later engage
new customers in an ongoing relationship. 
Barack Obama's hugely successful approach of engaging followers through text
messaging has caused hundreds of marketers to emulate this personalized approach, whether through their web sites or through mobile
marketing. pURL lets you do this too.
With our turnkey solution, Focus USA and its partners will work with you every step of the way, from design through execution and post campaign analysis.
How pURL works:
Sally Johnson has received a postcard mailing or an email from Vinny's Pizza telling her that she can receive coupon offers from Vinny's by going
online and keying in Vinny's URL plus her name.
www.vinnyspizza.com/sally4836
On Vinny's site, she will be given an opportunity to receive
coupons at her email address or via her cell phone...and these coupon offers can be redeemed at Vinny's Pizza.
We've used Vinny's Pizza as an example but Sally can participate in as many offers from other marketers as she chooses.
Why use pURL's?
- Today's consumer is more comfortable in the digital world
- Today’s consumer prefers personalized communication
- Online shopping is growing exponentially
- Tomorrow's consumer will be ALL digital
- Consumer communication via multi channels is vital
- Direct mail as a single channel is in decline!
- Increase your ROI
- Marketers who get involved NOW will have the competitive edge tomorrow!
pURL's are an economical turnkey solution and an easy way to get prospects involved enough in your marketing campaign to become customers. pURL's will drive
consumers to your website through personalized and relevant communication and allows you to track direct response offers.
The information that consumers provide with this process allows you to engage them and develop an ongoing relationship.
If you were Vinny's Pizza, for example, and you wanted to explore the idea of a new type of pizza, you would be able to contact
your customers and get their opinion. Since we are in the age of the consumer, this is an ideal opportunity to let consumers -
and your customers - know that you value their input. What a great way to develop relationships!
Isn't this the real CRM that people have been talking about for years....but not truly practicing?
Download pURL samples
For more information on pURL's, and to see how easy it is to get started, contact Lori Collins via any channel you prefer.
Lori Collins
Phone: 603-635-1842
Email: lori@focus-usa-1.com
Skype: lori.focus-worldwide
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