The consumers on this list have responded by phone to infomercials for a variety of well-known, popular products, ranging from donut makers, hair accessories and exercise DVDs to the "Clapper" and gardening products, to name a few. These “have to have it” buyers are likely to be repeat buyers who respond to up-sell and add-on offers.

The individuals on this list have researched and registered at business opportunity websites looking for ideas and products to allow them to make more money and improve their lives. These biz op seekers are interested in business & financial seminars, self-improvement products & programs, as well as business “how-to” books, CDs and DVDs.

The Buyer Advantage Businesses @ Email Address file identifies small, medium and large-sized business buyers of office equipment, stationary and trade journals. This file offers several selects including woman and minority owned businesses, employee size, SIC and sales volume.

These extreme astrology enthusiasts spend a lot of time and energy following their horoscope and looking for guidance and answers pertaining to love, business matters, careers, money and their life & future in general. These consumers are passionate, not only about astrology, but also about other New Age practices, such as numerology, psychic and tarot readings, yoga and meditation.

These opt-in consumers have responded to offers and gone online to buy products and services as well as to register products and to request money saving offers, discounts and promotions. Buyer Advantage Emails also doubles as a trigger file because our records are flagged with trigger events such as new phone connects, new movers, new mortgage holders and much more. Focus USA can also supply postal addresses for these individuals. Base price includes deployment for HTML and text transmissions tracking for delivered, opens, and clickthroughs. There are additional costs for multiple creatives and suppression files. Focus USA does not host images.

People on the Player’s Club Sweeps file are hardcore sweepstakes and contest entrants. They have high hopes of hitting the jackpot for cash and prizes. They consistently spend on lottery tickets, online betting and at casinos. It’s a way of life for them.

These direct response catalog shoppers have sought credit in the past 12 months and have made purchases through the mail from more than one merchant. The Buyers 360° African American Catalog Buyers file is your complete multi-channel source for reaching catalog shoppers through direct mail, telemarketing and email.

These men buy the latest in high end electronics, gadgets, flashy cars, motorcycles and boats. They have the means to indulge in the latest trends like watching the big game or playing the latest video games on the “wall to wall” flatscreen TV. Buyers 360° Boys and Their Toys is your complete multi-channel solution for reaching men who are boys at heart through direct mail, telemarketing and email.

Seekers of the latest celebrity gossip, photos and news want to get up close and personal to the stars so they go online, watch entertainment TV shows and receive email updates to hold them over until their next magazine issue arrives.

These coupon clippers check weekly sales ads,online shopping comparison sites and coupon websites before purchasing everything from groceries to computers. The Buyers 360° Coupon Clipper file is your complete multi-channel source for reaching shoppers looking for bargains and ways to save money through direct mail, telemarketing and email.

These men and women look for “bling” that provides a convincing look and feel when real jewels are not in their budget. They purchase earrings, rings, bracelets, necklaces and watches set with cubic zirconia and rhinestones as well as the genuine thing when they find a good deal.

These people, who hope to get rich quick, attend financial programs and seminars looking to increase their incomes through real estate investments, business startups as well as other investments and money-making opportunities. Buyers 360° Grow Your Money Expo file is your complete multi-channel solution to reach individuals through direct mail, telemarketing and email.

These active consumers furnish their homes with originals and reproductions of popular American country designs including early American, folk and traditional styles. Buyers 360° Hearth & Home is your complete multi-channel solution for reaching individuals who purchase country themed home décor and furnishings through direct mail, telemarketing and email.

Buyers 360 Self Improvement Seekers is your complete multi-channel for reaching individuals looking to improve their lives. These individuals engage in seminars, self improvement and online courses to better themselves and their finances.

These fashion savvy buyers spend billions shopping in stores, by catalog and on the Internet to fill their closets.

Whether they are downloading mp3s or buying CDs of the latest new releases and classic hits these toe tappers, headbangers and everyone in between are spending money to build up their music collections.

These impulse buyers with a “got to have it” mindset have purchased items that they have seen on infomercials. Buyers 360° Weekly Infomercial Shoppers is your complete multi-channel source for reaching DRTV buyers through direct mail, telemarketing and email.

Buyers 360° Young Money is your complete multi-channel solution for reaching the 20-something crowd with money to burn through telemarketing, direct mail and email. They create the trends that drive the retail and online marketplace including everything from the hottest fashions to the hippest electronics.

Coupon clipping, checking weekly sales ads and online comparison shopping is a way of life for many and, with the state of the economy, has become increasingly more popular. In fact, the number of consumers who are using or retrieving coupons online has grown from 25 million in 2005 to 38.6 million in 2008, an outstanding increase of 52 percent!

These job seekers have registered online at a popular career website and are actively seeking employment. Whether they are currently unemployed or looking to advance or change their career they are searching for sources to look for jobs, post their resumes and get tips and advice.

When it comes to looking good, consumers will continue to spend on cosmetics & beauty products to enhance their appearance regardless of the economy. The individuals on this file have gone online looking for information and special promotions to purchase beauty and skincare products.

The current economic environment has overwhelmed many consumers, driving them to seek financial counseling and assistance. The financially-stressed individuals on this file have researched online and/or registered at websites offering credit repair and debt consolidation.

For millions of Americans, maintaining a healthy, glowing tan is something they work hard to keep all year long and, if they don't live in a year-round warm climate or can't afford a perpetual vacation, they turn to tanning salons. These individuals visit a tanning salon, on average once a week, to touch-up or maintain their golden glows by use of the tanning beds or airbrush/spray-on tan services.

Americans spend a lot of time and money trying to look good by getting in shape and losing weight, and many millions have joined gyms for this reason. The gym members on this list are the kinds of people who make sure they incorporate working out, not only into their normal daily lives, but also while traveling or on vacation.

Degree and Continuing Education Responders is your file for direct response education and degree program prospects. These individuals have responded to targeted emails or online promotions and have gone online to research the education programs. They have taken the actions necessary to request information or apply for various online and offline degree and continuing educations available to them.

These entrepreneurs have purchased a get rich quick with real estate system after watching an infomercial promoting this product. The system includes investment strategies, seminars, coaching programs, money making tips and products on how to make money quickly with real estate. Whether they are faced with hard times, unsecure retirement plans or just want to start their own business these people have jumped at the opportunity to increase their incomes and improve their overall financial situation.

"Turning 50 & Beyond" is the largest exact age database in the country for reaching age 50+, one that allows marketers to target the largest number of individuals who are turning a certain age in a specific month or within a specified date range. Aggregated from several different sources, the database includes not just year of birth, but also month and day as well.

These individuals want to lose weight and are looking for products that will help them feel and look better. They initially sign up to receive a free 14-day trial of Extreme Acai Berry paying only shipping and handling. After the 14-day trial period they are entered into the monthly continuity program and are automatically charged $92.58 monthly for a month’s supply.

These individuals have gone online looking for financial help. They want to consolidate auto loans, mortgages and other debt to get lower rates and avoid debt collectors and bankruptcy.

These credit seekers, who don't have the best credit history, have visited a website to apply for a secured line of credit.

These opportunity seekers have completed surveys and taken part in incentive programs online in exchange for sweepstakes entries and free gifts.

These active and resourceful DIY-ers shop at auto supply and big box home improvement stores for ideas, products and services to help with their renovating, decorating and repair projects around the house. Some do their own home improvements and auto work to save money and others because they take pride in their handy work and enjoy being self-reliant.

This file represents singles that are members of online dating communities & are actively pursuing ways to connect with other singles. They have subscribed to an online dating site in the hopes of meeting someone special. This non-traditional way of meeting someone has become the norm.

These individuals have made charitable contributions to health, environmental, child/education-related, religious, cultural, political and other non-profit organizations.

Online Shoppers is the ultimate database of actual online buyers across all purchase categories and their interests. These active online shoppers are ready, willing and able to navigate the internet to get what they want. They take their credit cards and their catalogs and start shopping.

These consumers have opted in to receive promotions from third party marketers via registration on a website that sends out discount alerts and entertainment and financial news. Americans spend an aggregate of over 1 billion hours on the Internet per month.

This file represents retired individuals and empty nesters who tend to be healthier and more active than generations past. These retirees have the time to indulge their hobbies and interests such as traveling, golf, gardening, crafts and reading.

These Hispanic consumers have registered for an online social networking site specifically geared to the Latino community. While connecting with friends and family, members are offered music, videos and games as well as news and features on things like health & beauty, cooking, politics, sports and celebrities.

Products & services designed to help consumers get trim, fit & healthy are definitely recession-proof as evidenced by the fact that Americans spend over $40 Billion annually on diet & health products. The fitness-conscious individuals on this list have taken active steps to lose weight and improve their health by buying diet foods, joining diet & vitamin clubs, researching and ordering products online and responding to email promotions for health & diet-related offers.