The consumers on this list have responded by phone to infomercials for a variety of well-known, popular products, ranging from donut makers, hair accessories and exercise DVDs to the "Clapper" and gardening products, to name a few. These “have to have it” buyers are likely to be repeat buyers who respond to up-sell and add-on offers.

The Auto Mega File is the largest, most comprehensive file of it’s kind on the market. It is the best choice for companies marketing insurance and other auto related products. Not only does it contain auto insurance x-dates, but also vehicles by make, model and year as well as VIN, all of which is selectable.

The individuals on this list have researched and registered at business opportunity websites looking for ideas and products to allow them to make more money and improve their lives. These biz op seekers are interested in business & financial seminars, self-improvement products & programs, as well as business “how-to” books, CDs and DVDs.

Coupon clipping, checking weekly sales ads and online comparison shopping is a way of life for many and, with the state of the economy, has become increasingly more popular. In fact, the number of consumers who are using or retrieving coupons online has grown from 25 million in 2005 to 38.6 million in 2008, an outstanding increase of 52 percent!

These entrepreneurs have purchased a get rich quick with real estate system after watching an infomercial promoting this product. The system includes investment strategies, seminars, coaching programs, money making tips and products on how to make money quickly with real estate. Whether they are faced with hard times, unsecure retirement plans or just want to start their own business these people have jumped at the opportunity to increase their incomes and improve their overall financial situation.

These active and resourceful DIY-ers shop at auto supply and big box home improvement stores for ideas, products and services to help with their renovating, decorating and repair projects around the house. Some do their own home improvements and auto work to save money and others because they take pride in their handy work and enjoy being self-reliant.

This file represents retired individuals and empty nesters who tend to be healthier and more active than generations past. These retirees have the time to indulge their hobbies and interests such as traveling, golf, gardening, crafts and reading.

Products & services designed to help consumers get trim, fit & healthy are definitely recession-proof as evidenced by the fact that Americans spend over $40 Billion annually on diet & health products. The fitness-conscious individuals on this list have taken active steps to lose weight and improve their health by buying diet foods, joining diet & vitamin clubs, researching and ordering products online and responding to email promotions for health & diet-related offers.

"Turning 50 & Beyond" is the largest exact age database in the country for reaching age 50+, one that allows marketers to target the largest number of individuals who are turning a certain age in a specific month or within a specified date range. Aggregated from several different sources, the database includes not just year of birth, but also month and day as well.

The ActionBase Auto Insurance X-Dates file is the best choice for companies marketing insurance and other auto related products. It includes postal and phone records of auto owners by the month their auto insurance is due to expire.

These consumers have opted in to receive promotions from third party marketers via registration on a website that sends out discount alerts and entertainment and financial news. Americans spend an aggregate of over 1 billion hours on the Internet per month.

The Buyer Advantage Businesses @ Email Address file identifies small, medium and large-sized business buyers of office equipment, stationary and trade journals. This file offers several selects including woman and minority owned businesses, employee size, SIC and sales volume.

These extreme astrology enthusiasts spend a lot of time and energy following their horoscope and looking for guidance and answers pertaining to love, business matters, careers, money and their life & future in general. These consumers are passionate, not only about astrology, but also about other New Age practices, such as numerology, psychic and tarot readings, yoga and meditation.

These opt-in consumers have responded to offers and gone online to buy products and services as well as to register products and to request money saving offers, discounts and promotions. Buyer Advantage Emails also doubles as a trigger file because our records are flagged with trigger events such as new phone connects, new movers, new mortgage holders and much more. Focus USA can also supply postal addresses for these individuals. Base price includes deployment for HTML and text transmissions tracking for delivered, opens, and clickthroughs. There are additional costs for multiple creatives and suppression files. Focus USA does not host images.

People on the Player’s Club Sweeps file are hardcore sweepstakes and contest entrants. They have high hopes of hitting the jackpot for cash and prizes. They consistently spend on lottery tickets, online betting and at casinos. It’s a way of life for them.

These direct response catalog shoppers have sought credit in the past 12 months and have made purchases through the mail from more than one merchant. The Buyers 360° African American Catalog Buyers file is your complete multi-channel source for reaching catalog shoppers through direct mail, telemarketing and email.

Seekers of the latest celebrity gossip, photos and news want to get up close and personal to the stars so they go online, watch entertainment TV shows and receive email updates to hold them over until their next magazine issue arrives.

These coupon clippers check weekly sales ads,online shopping comparison sites and coupon websites before purchasing everything from groceries to computers. The Buyers 360° Coupon Clipper file is your complete multi-channel source for reaching shoppers looking for bargains and ways to save money through direct mail, telemarketing and email.

These men and women look for “bling” that provides a convincing look and feel when real jewels are not in their budget. They purchase earrings, rings, bracelets, necklaces and watches set with cubic zirconia and rhinestones as well as the genuine thing when they find a good deal.

These people, who hope to get rich quick, attend financial programs and seminars looking to increase their incomes through real estate investments, business startups as well as other investments and money-making opportunities. Buyers 360° Grow Your Money Expo file is your complete multi-channel solution to reach individuals through direct mail, telemarketing and email.

These active consumers furnish their homes with originals and reproductions of popular American country designs including early American, folk and traditional styles. Buyers 360° Hearth & Home is your complete multi-channel solution for reaching individuals who purchase country themed home décor and furnishings through direct mail, telemarketing and email.

Buyers 360 Self Improvement Seekers is your complete multi-channel for reaching individuals looking to improve their lives. These individuals engage in seminars, self improvement and online courses to better themselves and their finances.

These fashion savvy buyers spend billions shopping in stores, by catalog and on the Internet to fill their closets.

Whether they are downloading mp3s or buying CDs of the latest new releases and classic hits these toe tappers, headbangers and everyone in between are spending money to build up their music collections.

These impulse buyers with a “got to have it” mindset have purchased items that they have seen on infomercials. Buyers 360° Weekly Infomercial Shoppers is your complete multi-channel source for reaching DRTV buyers through direct mail, telemarketing and email.

Buyers 360° Young Money is your complete multi-channel solution for reaching the 20-something crowd with money to burn through telemarketing, direct mail and email. They create the trends that drive the retail and online marketplace including everything from the hottest fashions to the hippest electronics.

Degree and Continuing Education Responders is your file for direct response education and degree program prospects. These individuals have responded to targeted emails or online promotions and have gone online to research the education programs. They have taken the actions necessary to request information or apply for various online and offline degree and continuing educations available to them.

These Hispanic consumers have registered for an online social networking site specifically geared to the Latino community. While connecting with friends and family, members are offered music, videos and games as well as news and features on things like health & beauty, cooking, politics, sports and celebrities.

These online boomers have a median income of $55,000 and a median age of 50. Over 80% of all boomers go online and more than 1/3 use the internet daily. E-mail and health related research are the top reasons boomers go online. In fact, 82% of online boomers use the internet to research health topics and more than 70% shop online, make travel reservations as well as check news and weather via the Internet.

Consumers who have broadband internet connections are online about 7 hours more each week than those with dial-up connections and they are 60% more likely to shop online. This list consists of approximately 25 million ISP Domain addresses. Domains include America Online, Yahoo, Comcast, Earthlink, Hotmail, Charter, Bellsouth, etc. These internet users have a median age of 40 and median incomes of $65,000 and are likely to be college educated and tech savvy.

These online singles have opted in to receive promotions from third party marketers via registration on a website that sends out discount alerts and entertainment and financial news. The Internet savvy men and women on this file have a median age of 26 and a median income of $33,000. These singles are likely to go online to shop, do research, plan vacations and to connect with other singles.

Currently there are over 70 million Americans aged 50+ and by the year 2025 this group is expected to reach 113 million! Approximately 50% of all seniors have a computer at home.

These individuals have made charitable contributions to health, environmental, child/education-related, religious, cultural, political and other non-profit organizations.

Over 20 million people buy music online, accounting for approximately ¼ of all music sales. This file of music buffs consists of both males and females with a median age of 32. These online consumers have opted in to receive promotions from third party marketers via registration on a website that sends out discount alerts and entertainment and financial news.

Over 33% of all Hispanics have a home computer. Hispanic Americans who go on-line are likely to have a median age of 39 and a median household income of $38,000. The frequency and total amount of money Hispanic Americans spend online (an average of $80 per month) is about the same as it is for the general population.

Over 40% of all African Americans access the Internet. They have a median age of 44 and a median household income of $32,000. Those who shop online are likely to purchase music, video games, books and clothing.

More than half of all households in the U.S. have either a dog or a cat or both! 50% of pet owners surf the Internet to research specific breeds, find information on pet health care and behavior as well as for products and services.

Approximately 90 million Americans log onto the Internet for travel and vacation planning. Nearly one third of these travelers use the Internet to book and/or pay for their reservations for airline tickets, hotels, vacation packages, cruises, rental cars, etc. Of the more than $10 billion spent online for travel annually 70% is for airfare, 10% for car rentals and 17% for hotel reservations.