Mobile marketing is a burgeoning market. Adspend in 2009 is expected to reach $2.4 billion. Then grow to $11-20 billion by 2011. Predictions are it could reach $250 billion by 2018.* From fast food and restaurants to retail stores to casinos and fundraisers, marketers are realizing the importance of this market for both their acquisition and loyalty efforts.
The online coupon market is also growing dramatically. According to a recent Simmons/Experian study, the number of consumers who are using or retrieving coupons online has grown from 25 million in 2005 to 38.6 million in 2008, an increase of 52 percent.
Focus USA President, Chicca D'Agostino comments, "We are delighted to have Money Mailer as a strategic partner and the opportunity to become a part of the rapidly growing interactive world. Given the current economic situation in the country," D'Agostino continued, "accountability and measurability are important. Interactive advertising provides that level of measurability."
While the present economy seems to have spurred the growth of online and mobile couponing and discounting even more, it is a market that is still in its infancy in the U.S.
Younger consumers from pre-teens through 30-somethings are more comfortable with mobile communication, especially sending and receiving text messages, than they are with in-person, mail or even telephone communication. And this preference is not a life-stage they will outgrow but a lifestyle that will follow them through life.
About Money Mailer
Money Mailer Direct Marketing, a division of Money Mailer, was Entrepreneur Magazine's #1 advertising services franchise for 2008 and ranked one of Inc. Magazine's 5,000 Fastest Growing Private Companies. Money Mailer Direct Marketing is a leader in the $62 billion direct marketing industry by optimizing direct marketing results through integrated shared mail, one-to-one and interactive solutions. Reaching more than 22 million household through shared mail alone, Money Mailer Direct Marketing is able to accurately target every household in the U.S. with integrated solutions using a variety of methods ranging from direct mail to mobile phone advertising. For further information you may contact Marie Martinez (303) 596-6302.
About Focus USA
Focus USA is an industry leader in the aggregation and segmentation of large consumer databases. The foundation of Focus USA's database of 110/MM households and 200/MM consumers consists of mail responsive and self-reported consumer records which have been overlayed with demographic, census, propensity and credit data. Focus USA's proven approach to list development and data segmentation, as well as its modeling and analytical solutions, have helped identify profitable and responsive prospects for its 300-plus clients. In October of 2007, the Company launched Focus Worldwide providing market entry and data consultancy for marketers who desire to enter or expand in foreign markets, using such turn-key approaches as Bankcard Syndication Programs and Customized Surveys for market research and lead-generation. For further information you may contact Chicca D'Agostino (201) 489-2525.
Focus Worldwide's Doug Sacks is a regular contributing columnist to the 
