The Hispanic population has purchasing power of more than $900 billion. The individuals on this file tend to be well assimilated second and third generation Hispanics living in the U.S. who enjoy similar products and services as their non-Hispanic counterparts. They shop online and at retail stores and are likely to be multi bankcard holders.

This file consists of Hispanic mail order buyers who are likely to purchase from catalogs that offer credit or extended payment plans, which allows them to spend more and make larger purchases than they would normally be able to.

There are over 38 million Hispanics in the U.S. making them the largest minority group in the U.S. - accounting for 13% of the total population. The average non-Hispanic household receives about 10 times more direct mail pieces and promotional e-mail than Hispanic households do each year!

Hispanic Americans tend to hold strong cultural and community ties and actively “give back” to their families, neighbors, churches and those in need. More than 70% of Hispanics earning $40,000 or more are donors. The Hispanic donors on this file have a median age of 35 and a median income of $34,000. They are likely to be married homeowners who have completed high school and have had some college education.

This source of Latino new movers offers mailers a unique group of deliverable names and accurate hard to find new address telephone numbers. These Latinos have tremendous buying power and move at a rate of 20% per year. Our broad new mover coverage comes from an elite group of tested sources including our proprietary change of address data, telephone service providers, deed information and more.

The Hispanic Americans on this list enjoy travel whether it’s to a foreign country, a family vacation, business trip or a cruise. These individuals with a median age of 34 and a median income of $33,000 are likely to be high school graduates and full time employees.

These Hispanic consumers have registered for an online social networking site specifically geared to the Latino community. While connecting with friends and family, members are offered music, videos and games as well as news and features on things like health & beauty, cooking, politics, sports and celebrities.

This file from the Focus USA database consists of white and blue collar workers at their home address. Additional demographic, mail order buyer and lifestyle selects such as age, income, gender, investors, sport and music interests are available.

Family, religion and community are very important to Hispanics, and donating to charities is one way that they express these values. As many as 80% of Hispanics will give to a charity when asked to do so and, while they respond to all types of fundraising appeals, they are especially likely to respond to religious and health donor requests.

These generous Latinos have opened up their hearts and their wallets and donated to one or more charities in an effort to help people in need during crisis situations. They have a genuine desire to help others that are less fortunate. Donations are made by direct mail, phone and online. Charity, source and amount of donation are selectable.

If reaching Spanish Language readers is important to you this file is a must-test for all of your Hispanic marketing campaigns. This Direct to Publisher sourced file is enhanced with a multitude of selects including credit card new issues, lifestyle & interests and more to ensure your offer reaches buyers ready to respond to your offer.

The Hispanic Americans on this file represent members of the Democratic Party and or contributors to Liberal political campaigns. They are likely to be married individuals with a median age of 41 and a median income of $40,000. These Hispanics are likely to be second generation and well assimilated. They are likely to support election campaigns and political action committees.

More than 2/3 of registered Hispanic voters give to charity with 1 in 5 making a charitable donation to a cause they learned about through the mail. These Hispanic political donors have a median age of 36 and a median income of $37,000. These donors are likely to be well educated, married homeowners with children.

This list represents Hispanic American members of the Republican Party and or contributors to Conservative political campaigns. They are mostly married individuals who are likely to be foreign born and who have a median age of 36 and a median income of $41,000.

There are over 38 million Hispanics in the U.S. and that population is expected to reach 74 million by the year 2020. Even with such a large population, the average Hispanic household receives only 20 pieces of direct mail a year compared to the average non-Hispanic household which receives 300!

This file is a subset of our Master Hispanic Database of 12 million households. Through a proprietary formula of demographic and geographic criteria, we have identified Spanish speaking and Spanish reading households. The formula was verified through a market research telephone audit.

This file, compiled from our Hispanic Database of 12 million households, identifies Spanish speaking and Spanish reading women. Hispanic women represent a powerful market that is virtually untapped! 56% of Hispanic women hold white-collar positions and 1/3 of all minority owned businesses are owned by women with 2/3 of these business owners using both English and Spanish at work.

People on this list have annual incomes of $50,000+, compared with a median income of $29,000 for all Hispanics. These individuals have the means to enjoy a comfortable lifestyle and are ready to spend more for high quality merchandise.

These individuals have been identified Hispanic through purchase history, self reported data and surname overlay/census data. Any marketer targeting a Hispanic audience with a religious or fundraising offer should test this file.

These Latino Christians have donated to one or more charities in the past year. Spanish speaking donors have purchased Spanish language Christian magazines, books and music. Any marketer targeting a Hispanic audience with a religious or fundraising offer should test this file.

Hispanic owned businesses are the fastest growing segment of the business population. They are mostly sole-proprietorships and account for over 1 million firms in the U.S. Hispanics account for nearly 40% of the total minority owned businesses in the U.S. The Focus USA Hispanic Owned Businesses database is multisourced through public, government and private-agency alliances. Use our multitude of business demographic selects to target these heavy business buyers.

This file consists of Hispanic professionals at their business address. These Hispanic Decision Makers include CEOs, presidents, senior executives, department managers, directors, etc. The Focus USA Business database is multi-sourced through public, government and private-agency alliances.