There are over 38 million Hispanics in the U.S. making them the largest minority group in the U.S. - accounting for 13% of the total population. The average non-Hispanic household receives about 10 times more direct mail pieces and promotional e-mail than Hispanic households do each year!

The Latino Telco Conexión file combines Focus USA’s comprehensive Hispanic and Spanish Speaking households with the only “real-time” telco data from every telephone company and all of the RBOCs in the United States available to create the industry's premier Hispanic telephone database. 47% of Hispanic distance buyers (phone, mail, online and e-mail) buy products and services via the phone compared to 32% for all buyers. Hispanic American purchasing power is expected to surpass 1 trillion by 2008...so don't miss out!
Source: Direct telco and RBOC telephone data.

Our Credit Score Index (CSI) which resembles FICO scores can be applied to this file to finely target individuals by their credit risk level.

Hispanic Americans tend to hold strong cultural and community ties and actively “give back” to their families, neighbors, churches and those in need. More than 70% of Hispanics earning $40,000 or more are donors. The Hispanic donors on this file have a median age of 35 and a median income of $34,000. They are likely to be married homeowners who have completed high school and have had some college education.

20% of Hispanic Americans move each year (compared to 14% for White - non-Hispanic individuals) with 65% moving within the same county. Many relocating Hispanics also make the move from renter to homeowner. In fact, the rate of Hispanic new homeowners has been rapidly growing and by 2013 Hispanic Americans are expected to account for 20% of all home sales. The individuals on this file have a median age of 26 and a median income of $40,000.

The Hispanic Americans on this list enjoy travel whether it’s to a foreign country, a family vacation, business trip or a cruise. These individuals with a median age of 34 and a median income of $33,000 are likely to be high school graduates and full time employees.

This file consists of Hispanic Americans who enjoy books and magazines. This group tends to have a higher average household income. $50,000 is their median income and their median age is 29. They are also likely to be married with children. This is an excellent audience for magazine subscriptions, book clubs, children’s and educational products, insurance & financial offers, travel, telecommunications, online and catalog shopping and more.

The Hispanics on this file enjoy sports whether as spectators or active participants. They have a median age of 25 and a median income of $26,000. 87% of all Hispanics watch sports on TV, 45% listen to sports on the radio and 20% play sports on a team.

These Hispanic consumers have registered for an online social networking site specifically geared to the Latino community. While connecting with friends and family, members are offered music, videos and games as well as news and features on things like health & beauty, cooking, politics, sports and celebrities.

This file from the Focus USA database consists of white and blue collar workers at their home address. Additional demographic, mail order buyer and lifestyle selects such as age, income, gender, investors, sport and music interests are available.

Over the past decade the rate of Hispanic new homeowners has grown four times faster than non-Hispanics. Currently Hispanics account for 10% of all home sales and by 2013 it will be 20%. The individuals on this file have a median age of 36 and a median income of $55,000. Spending for home improvement and home furnishings among Hispanics is growing at a faster rate than non-Hispanic households and it has been found that they also use electronics such as video games systems, cameras and TVs at a greater rate.

The Hispanic population has purchasing power of more than $500 billion. Roughly half of all Hispanic Americans are bankcard holders who tend to be well assimilated and have been living in the U.S. for a while. With a median household income of $33,000, they spend over 82% of it on family and household needs.

Family, religion and community are very important to Hispanics, and donating to charities is one way that they express these values. As many as 80% of Hispanics will give to a charity when asked to do so and, while they respond to all types of fundraising appeals, they are especially likely to respond to religious and health donor requests.

Because 75% of Hispanic Americans were born outside the U.S., they may not have had the chance to build their credit history. In fact, 65% of all Hispanics do not have any credit cards. Some, however, do have credit at local stores but this type of credit is generally not listed with the credit bureaus.

There are over 38 million Hispanics in the U.S. and that population is expected to reach 74 million by the year 2020. Even with such a large population, the average Hispanic household receives only 20 pieces of direct mail a year compared to the average non-Hispanic household which receives 300!

This file is a subset of our Master Hispanic Database of 12 million households. Through a proprietary formula of demographic and geographic criteria, we have identified Spanish speaking and Spanish reading households. The formula was verified through a market research telephone audit.

This file, compiled from our Hispanic Database of 12 million households, identifies Spanish speaking and Spanish reading women. Hispanic women represent a powerful market that is virtually untapped! 56% of Hispanic women hold white-collar positions and 1/3 of all minority owned businesses are owned by women with 2/3 of these business owners using both English and Spanish at work.

This list of Hi-Tech Hispanics is made up of predominately middle income families with children who own various electronic products. Currently over 25% of Hispanic households own a computer and 3 million have Internet access at home. More than 30% own cell phones, pagers, camcorders and nearly 50% have caller ID, answering machines and video game systems.

People on this list have annual incomes of $50,000+, compared with a median income of $29,000 for all Hispanics. These individuals have the means to enjoy a comfortable lifestyle and are ready to spend more for high quality merchandise.

With an annual purchasing power of over $500 billion Hispanic Americans represent a significant opportunity for marketers! Approximately one third of Hispanics have incomes over $50,000. More than 40% of all Hispanics are mail order buyers with the most ordered items being clothing, house wares, gift items and cosmetics.

Hispanic owned businesses are the fastest growing segment of the business population. They are mostly sole-proprietorships and account for over 1 million firms in the U.S. Hispanics account for nearly 40% of the total minority owned businesses in the U.S. The Focus USA Hispanic Owned Businesses database is multisourced through public, government and private-agency alliances. Use our multitude of business demographic selects to target these heavy business buyers.

These Hispanic American consumers have opted in to receive promotions from third party marketers via registration on a website that sends out discount alerts and entertainment and financial news. Over 33% of all Hispanics have a home computer. Hispanic Americans who go on-line are likely to have a median age of 39 and a median household income of $38,000.

This file consists of Hispanic professionals at their business address. These Hispanic Decision Makers include CEOs, presidents, senior executives, department managers, directors, etc. The Focus USA Business database is multi-sourced through public, government and private-agency alliances.