There are approximately 12 million Asians living in America accounting for about 4% of the total U.S. population. By 2050 this rapidly growing market is expected to reach 40 million.

Currently there are approximately 1 million Asian owned businesses in the U.S. with more than 60% being Businesses. This file from Focus USA’s Small Business database, which is multi-sourced through public, government and private-agency alliances, represents the powerful Asian-owned business market in the U.S.

There are approximately 1 million Asian Indians in the U.S. For the most part this is a well- educated, enterprising and wealthy group that tends to reside close to major metropolitan areas. They seem to assimilate easily into U.S. culture and generally speak fluent English.

Asian American families, particularly those with children, place a great deal of importance on family, education and community. Often the whole family gets involved in a child's education; parents oversee homework and give support and older children help younger siblings with assignments.

Chinese Americans are the largest Asian group in the U.S. totaling 1.9 million individuals. These households receive only 100 pieces of direct mail a year compared to the general population which receives approximately 300 pieces. However, they show a preference for obtaining information by direct mail over other sources.

Japanese American households are generally well-educated and upscale. 37% of these individuals are in managerial and professional positions and they have a higher than average likelihood for business ownership. These households often include extended family members, especially grandparents.

Korean Americans tend to be a well educated group that values family, tradition, community and learning. Nearly 50% are homeowners with a median home value of $280K. 80% of Korean Americans have their own business, which is the highest rate of business ownership among all racial and ethnic groups in the U.S.

The Asian American population is rapidly growing and is expected to reach 40 million by the year 2050! Filipino Americans are the second largest Asian subgroup in the U.S. In general they are an affluent group with an estimated annual spending of over $13 billion.

Asian Americans are a rapidly growing segment of the U.S. population that is expected to triple to reach 40 million by the year 2050. Approximately 80% of Vietnamese Americans are foreign born and have the least likelihood of all Asian Americans to speak English at home. In fact, about 70% speak their native language exclusively.

Young ethnic adults (age 18-29) tend to have more disposable income than their elders and are willing to spend more for what they consider to be the best. They appreciate the latest styles, fashions and trends and are often among the first to try new products.