This file consists of African American mail order buyers who are likely to purchase from catalogs that offer credit or extended payment plans, which allows them to spend more and make larger purchases than they would normally be able to.

There are currently more than 36 million African Americans in the U.S. This group has an enormous spending power of over $500 billion annually. Women head over 40% of the country’s 8.7 million Black households. 81% of these women live in metropolitan areas and they typically spend an average of $1,000 a year on clothing!

These direct response catalog shoppers have sought credit in the past 12 months and have made purchases through the mail from more than one merchant. The Buyers 360° African American Catalog Buyers file is your complete multi-channel source for reaching catalog shoppers through direct mail, telemarketing and email.

This unique source of new movers are ready to spend to get their new homes furnished after their move. Just Moved: New Movers With Children provides extremely deliverable names and accurate hard to find new address telephone numbers. Our broad coverage comes from an elite group of tested sources including paid subscriber change of address data, telephone service providers, deed information and more.

These African Americans political donors are likely to be homeowners who are married with children. The donors on this file have a median age of 41 and a median income of $45,000. Approximately 2/3 of African American political donors are female.

The African Americans on this file represent members of the Democratic Party and or contributors to Liberal political campaigns. They are slightly more likely to be female and they have a median income of $40,000. While these voters and supporters have a median age of 40, 75% of all African Americans over the age of 65 are Democrats.

This African American file represents members of the Republican Party and or contributors to Conservative political campaigns. They tend to be married with children and are likely to attend church. Approximately 1/3 of African American Republican households include a military member. These Republicans have a median age of 36 and a median income of $34,000.

There are approximately 18 million African American women in the U.S., comprising over 50% of the total black population! Of those working full time, the median income is close to $20,000 and 13% have an income over $25,000. Black American women tend to enjoy shopping and often buy on impulse.

Among the 9 million Black families in the U.S. the average family size is 3 people compared to 2.6 for non-Black families. A large segment of African American families live in metropolitan areas and are very likely to rent and live in apartments.

This list identifies over 1.6 million African Americans who, according to our records, do not have bankcards. As African Americans tend to be impulse, spur-of-themoment type of shoppers, having a bankcard would allow them more freedom to purchase products now that they can pay for later.

African American owned businesses have increased by approximately 45% over the past decade. They are mostly sole-proprietorships and account for over 1 million firms in the U.S. These business owners are likely to be college graduates with a median age of 46 and a median income of $65,000. Women own more than 1/3 of all African American businesses. The Focus USA Business database is multi-sourced through public, government and private-agency alliances. Use our multitude of business demographic selects to target these business buyers.