In a typical month, over 36 million Americans stay at a hotel or motel at least once. Many of these people may be on business trips, visiting family/friends or vacationing. These days many people are opting for shorter and more frequent vacations, such as long weekend trips. Foreign travel is generally more common among those with higher than average incomes; these are the people who are also more likely to be frequent flyers. America is on the go and travel is on the rise!

Cruise travel in the US is rapidly growing. Although seniors represent a sizable portion of all cruise takers, these days boomers, newlyweds, singles and families with children are also cruisin' along. Cruises generally have the ambiance of a resort club - something of a self-contained vacation package - offering everything from recreational activities to meals, lodging, and baby-sitting services. Cruise travelers tend to be very loyal . . . among 85% cruise again.

Whether they travel for business or pleasure, these jet-setters tend to spend more time on-the-go and in the air! With 80% of these airborne Americans traveling on business, this group is primarily made up of educated, affluent, career-oriented professionals. Frequent flyers need to maintain their active lifestyles and business relationships while away from home and depend on a variety of credit cards for ease in shopping, dining, and entertaining clients, family, and friends.

Approximately 90 million Americans log onto the Internet for travel and vacation planning. Nearly one third of these travelers use the Internet to book and/or pay for their reservations for airline tickets, hotels, vacation packages, cruises, rental cars, etc. Of the more than $10 billion spent online for travel annually 70% is for airfare, 10% for car rentals and 17% for hotel reservations.

Singles account for approximately one fourth of all travelers. The individuals on this list enjoy travel whether it’s an adventure to a foreign country, a weekend ski trip or relaxing cruise. These singles with a median age of 29 and a median income of $40,000 make excellent prospects for travel as well as a variety of offers including magazine subscriptions, book clubs, catalog and online shopping.