In a typical month, over 36 million Americans stay at a hotel or motel at least once. Many of these people may be on business trips, visiting family/friends or vacationing. These days many people are opting for shorter and more frequent vacations, such as long weekend trips. Foreign travel is generally more common among those with higher than average incomes; these are the people who are also more likely to be frequent flyers. America is on the go and travel is on the rise!

These individuals have all gone online to research and book their vacations of a lifetime. They are researching the best deals for hotels, flights, timeshare and package deals. These savvy travelers are adventure seeking individuals.

Whether these Canadians are traveling for business or pleasure they go online when they are ready to plan and book a trip. They want to find the best deals for everything from airfares to rental cars and like to take advantage of the convenience and time saved by reserving online.

These affluent vacationers are actual cruise passengers. They have stopped at destination kiosks to fill out information after their cruise. Cruise passengers take more vacations (39% more) and spend 50% more on vacations than people who don’t take cruises.

Approximately 1/4 of American women have taken a“girlfriend getaway” in the past 3 years. These travelersrepresent 4% of all U.S. travel spending - approximately$200 million annually; don’t miss out on this rapidlygrowing market. Buyer Advantage Travel Getaways consistsmostly of females traveling with friends as well as mother-daughter and sister travelers.

The Catholics on this list are avid travelers who welcome travel deals for hotels, flights, cruises, package deals, etc., whether for business travel or a family vacation. They can be targeted by their type of travel, such as domestic, foreign, business, cruise and frequent travel.

Cruise travel in the US is rapidly growing. Although seniors represent a sizable portion of all cruise takers, these days boomers, newlyweds, singles and families with children are also cruisin' along. Cruises generally have the ambiance of a resort club - something of a self-contained vacation package - offering everything from recreational activities to meals, lodging, and baby-sitting services. Cruise travelers tend to be very loyal . . . among 85% cruise again.

A whole new universe of highly responsive individuals to all types of travel offers is now available. These consumers have responded to a direct mail survey stated that they have recently traveled or plan to travel in the next 12 months. In return for filling out this survey, these people receive discounts, coupons and entry into a sweepstakes drawing. The surveys asked specific questions as to their future buying intentions as well as demographic and lifestyle inquiries. You can also select recent travelers from those who plan to travel in the next 12 months.

Whether they travel for business or pleasure, these jet-setters tend to spend more time on-the-go and in the air! With 80% of these airborne Americans traveling on business, this group is primarily made up of educated, affluent, career-oriented professionals. Frequent flyers need to maintain their active lifestyles and business relationships while away from home and depend on a variety of credit cards for ease in shopping, dining, and entertaining clients, family, and friends.