40 million Americans actively participate in some form of team sports. These households include someone who plays a team sport and buy sports equipment, special apparel and footwear through catalogs, retail stores and/or online.

These individuals watch sports on television and some attend professional sportingevents like baseball (MLB), football (NFL), basketball (NBA), hockey (NHL) and NASCAR. They are mostly men with a median age of 35 and media incomes of$65,000.

Approximately 26 million Americans take part in recreational boating. Overall, more than $25 billion is spent annually on boats, motors, trailers, accessories and other boating related products. The boaters on this list have a median age of 43 and a median income of $59,000. In general, boating enthusiasts tend to be welleducated, affluent, married men.

74% of adults in the U.S. have watched sports on TV in the past 12 months. Major spectator sports viewers have a higher than average likelihood for having incomes above $50,000, college degrees and holding professional and managerial positions. The individuals on this file represent the tens of millions of sports enthusiasts in the country.

This list of outdoor sports enthusiasts represents a broad array of people including singles, young adults, families with children, boomers and active seniors. These individuals are interested in and take part in outdoor activities such as hiking, camping, jogging, tennis, golf, skiing, bicycling, motorcycling, hunting and fishing. A high percentage of these outdoor enthusiasts are professionals who have incomes of $50,000+.

This list represents the 26 million golfers in the U.S. Golfers, both male and female, tend to be married with a median age of 41 and a median income of $68,500. 80% of all golfers are property owners and 15% of golfers are permanent golf course community residents. Average golfers own 2.5 vehicles and are twice as likely as the general population to log on to the Internet.

These individuals buy and collect sports memorabilia. They are mostly men with a median age of 35 and media incomes of $65,000. Approximately 70% are college educated and own their own home. These collectors are likely to actively participate in sports, go to sporting events, play sports related video games and watch sports on TV. Whether they are looking for autographs, sports cards or team jerseys and apparel these collectors are most inclined to turn to magazines, online auctions and dealer websites, hobby shops and collectible trade shows.

There are millions of motorcyclists on the road across the nation. They have a median income of $80,000 and median age of 40. The majority are married homeowners who are college educated. Although motorcyclists tend to be predominately male, women riders are on the rise and they now account for 9% of all motorcyclists. Most motorcycle enthusiasts ride to relax and relieve stress while others enjoy the adventure and exhilaration.

There are approximately 15 million adults who hunt and 35 million adults who fish in the U.S. These two groups are quite similar in profile. For example, both groups are high school graduates with some college and they each have a median income of $40,000. The age range for both fishers and hunters is between 25-54. These particular outdoor sports do not seem to appeal to women - 91% of all hunters and 73% of all fishers are male.