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Spectator Sports
(Datacard)
By Sport: NBA, MLB, NHL, NFL, Nascar
Cost: $65.00/M - Hotline +10.00/M
These individuals watch sports on television and some attend professional sportingevents like baseball (MLB), football (NFL), basketball (NBA), hockey (NHL) and NASCAR. They are mostly men with a median age of 35 and media incomes of $65,000.
Sports Collectors & Shoppers
(Datacard)
Monthly Hotline: 135,330
Cost: $65.00/M - Hotline +10.00/M
These individuals buy and collect sports memorabilia. They are mostly men with a median age of 35 and media incomes of $65,000. Approximately 70% are college educated and own their own home. These collectors are likely to actively participate in sports, go to sporting events, play sports related video games and watch sports on TV.
 

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