The ActionBase Masterfile is a complete and comprehensive source for multi-channel direct response prospects. This multi-sourced file includes data captured at point of purchase, during online transactions, telemarketing, TV generated sales and through individual niche surveys.

These fashion savvy buyers spend billions shopping in stores, by catalog and on the Internet to fill their closets.

These impulse buyers with a “got to have it” mindset have purchased items that they have seen on infomercials. Buyers 360° Weekly Infomercial Shoppers is your complete multi-channel source for reaching DRTV buyers through direct mail, telemarketing and email.

The consumers on this list have responded by phone to infomercials for a variety of well-known, popular products, ranging from donut makers, hair accessories and exercise DVDs to the "Clapper" and gardening products, to name a few. These “have to have it” buyers are likely to be repeat buyers who respond to up-sell and add-on offers.

Coupon clipping, checking weekly sales ads and online comparison shopping is a way of life for many and, with the state of the economy, has become increasingly more popular. In fact, the number of consumers who are using or retrieving coupons online has grown from 25 million in 2005 to 38.6 million in 2008, an outstanding increase of 52 percent!

These Canadians are health-conscious and environmentally conscious consumers who seek a holistic lifestyle through alternative/natural remedies, herbal supplements and vitamins, massage, organic and pesticide-free foods as well as environmentally friendly products and services.

Individuals on this file are captured at point of purchase when buying products they see advertised on TV ranging from health and fitness to electronics and everything in between. This audience of impulse buyers is a must test for health & fitness products, household products and gadgets, electronics, apparel, jewelry and cosmetics, self improvement offers, catalog shopping, credit cards, travel, entertainment and other highly promotional offers.

These retail and internet shoppers have joined a discount club that helps them save money and time. The club helps members get the best deals on products, services and travel by doing all the work of comparison shopping and letting members know where they can find the best deals.

This file of cooking enthusiasts watch various Cable TVcooking shows and are inspired by the professional chefsensuing impulse shopping to acquire the latest tools andgadgets to get cooking. These shoppers call an 800number or go online to purchase cook books/DVD’s kitchengadgets, pots and pans, etc.

Individuals on this file are captured at point of purchase when buying products they see advertised on TV ranging from health and fitness to electronics and everything in between. The file is selectable by cash and credit purchases along with purchase amounts. This audience of impulse buyers is a must test for health & fitness products, household products and gadgets, electronics, apparel, jewelry and cosmetics, self improvement offers, catalog shopping, credit cards, travel, entertainment and other highly promotional offers.

These expectant mothers, selectable by trimester, are identified through registrations on mother’s to be websites and surveys associated with prenatal and infant baby offers. Expectant parents are excellent prospects for infant products and services, maternity apparel, subscriptions, household products and gadgets, catalog shopping, credit cards, insurance and more.

This file identifies individuals that are constantly shopping for weight loss related products. They want to control their weight and enhance their health. These impulse buyers are the perfect audience for additional weight loss products, health products, exercise equipment, beauty related offers, highly promotional offers and much more.

These direct response catalog shoppers have sought credit in the past 12 months and have made purchases through the mail from more than one merchant. The Buyers 360° African American Catalog Buyers file is your complete multi-channel source for reaching catalog shoppers through direct mail, telemarketing and email.

These men buy the latest in high end electronics, gadgets, flashy cars, motorcycles and boats. They have the means to indulge in the latest trends like watching the big game or playing the latest video games on the “wall to wall” flatscreen TV. Buyers 360° Boys and Their Toys is your complete multi-channel solution for reaching men who are boys at heart through direct mail, telemarketing and email.

These coupon clippers check weekly sales ads,online shopping comparison sites and coupon websites before purchasing everything from groceries to computers. The Buyers 360° Coupon Clipper file is your complete multi-channel source for reaching shoppers looking for bargains and ways to save money through direct mail, telemarketing and email.

These men and women look for “bling” that provides a convincing look and feel when real jewels are not in their budget. They purchase earrings, rings, bracelets, necklaces and watches set with cubic zirconia and rhinestones as well as the genuine thing when they find a good deal.

Monthly Hotlines By Type:
Apparel = 204,927
Beauty Care = 112,608
Jewelry = 72,328
Home Furnishings = 165,490
Electronics = 176,667
Sports/Health & Fitness = 134,279

More than two thirds of consumers make catalog purchases. The catalog shoppers on this file have a median age of 40 and a median income of $50,000. These on the-go individuals, whether they are young single professionals, parents with children or retired seniors, appreciate the time saving convenience of shopping by mail.

This file consists of mail order buyers who are likely to purchase from catalogs that offer credit or extended payment plans, which allows them to spend more and make larger purchases than they would normally be able to.

The Christian Buyers Network represents active Catholic consumers who have purchased merchandise from Christian companies and organizations.

The Christian Buyers Network represents active Christian consumers who have purchased various Christian related merchandise.

The Christian Buyers Network represents active Christian consumers who have purchased various music and video merchandise from Christian companies and organizations.

You can now reach highly responsive individuals who have recently purchased or intend to purchase apparel products through mail order. These consumers have responded to a direct mail survey regarding their consumer preferences and buying habits. In return for filling out this extensive survey, these consumers receive valuable coupons and discounts for brand name products and services that correlate to their buying preferences. In addition to coupons and discounts, they are also entered into a sweepstakes with a chance to win cash and merchandise.

This file consists of highly responsive consumers who have recently purchased or intend to purchase children’s products through mail order. These individuals have responded to a direct mail survey regarding their consumer preferences and buying habits. In return for filling out this extensive survey, these consumers receive valuable coupons and discounts for brand name products and services that correlate to their buying preferences. In addition to coupons and discounts, they are also entered into a sweepstakes with a chance to win cash and merchandise so these people are highly promotional.

Now a file that specifically targets highly responsive, mail order buyers of DVD and Video products is available. These individuals have responded to a direct mail survey regarding their consumer preferences and buying habits. In return for filling out this extensive survey, these consumers receive valuable coupons and discounts for brand name products and services that correlate to their buying preferences. In addition to coupons and discounts, they are also entered into a sweepstakes with a chance to win cash and merchandise so they are proven to be extremely qualified to respond to promotional offers.

You can now reach highly responsive buyers of food products through mail order. These individuals have responded to a direct mail survey regarding their consumer preferences and buying habits. In return for filling out this extensive survey, these consumers receive valuable coupons and discounts for brand name products and services that correlate to their buying preferences. In addition to coupons and discounts, they are also entered into a sweepstakes with a chance to win cash and merchandise. You can also select recent buyers from individuals who intend to purchase food products in the next 12 months.

Reach highly responsive females who have recently purchased or intend to purchase plus size apparel through mail order. These individuals have responded to a direct mail survey regarding their consumer preferences and buying habits. In return for filling out this extensive survey, these consumers receive valuable coupons and discounts for brand name products and services that correlate to their buying preferences. In addition to coupons and discounts, they are also entered into a sweepstakes with a chance to win cash and merchandise. You can also select recent buyers from individuals who intend to purchase this type of product in the next 12 months.

These Financially Savvy Individuals are affluent, well educated heavy spenders. They have discretionary income and like to spend on themselves and their families. These spenders generally have multiple credit cards and spend on everything from Hi-Tech gadgets and fancy cars to jewelry, vacations and everything mail order. They welcome additional bank and credit cards.

These high end buyers are generally multi-channel shoppers with premium bankcards. They enjoy maintaining a lavish lifestyle that may include weekend homes and foreign luxury cars.

The Hispanic population has purchasing power of more than $900 billion. The individuals on this file tend to be well assimilated second and third generation Hispanics living in the U.S. who enjoy similar products and services as their non-Hispanic counterparts. They shop online and at retail stores and are likely to be multi bankcard holders.

These affluent Apparel Shopping like to stay on top of fashion trends. These women buy quality clothing, jewelry, accessories and footwear and are likely to shop through upscale catalogs, specialty stores, high-end department stores and online. The average adult spends approximately $1,000 on clothing & footwear annually; these stylish shoppers may splurge that amount on one special item!

These high-value shoppers buy from catalogs, in stores and on the Internet. Recent studies have found that multi channel shoppers spend an average of 50% more overall than single channel shoppers. Sixty six percent of multi channel shoppers browse in one channel and buy in another.

Online Shoppers is the ultimate database of actual online buyers across all purchase categories and their interests. These active online shoppers are ready, willing and able to navigate the internet to get what they want. They take their credit cards and their catalogs and start shopping.

The impulse buyers on this list are quick to pick up the phone in response to an infomercial they're watching on TV. They have responded to a variety of product offers ranging from household products and gadgets to health & fitness, diet and beauty to music, movies and collectibles.

Currently Americans aged 50+ have a spending power of over $2 trillion and account for 50% of discretionary income in the U.S. This list consists of mature shoppers who take advantage of time saving and convenient mail order offers.

These individuals buy and collect sports memorabilia. They are mostly men with a median age of 35 and media incomes of $65,000. Approximately 70% are college educated and own their own home. These collectors are likely to actively participate in sports, go to sporting events, play sports related video games and watch sports on TV. Whether they are looking for autographs, sports cards or team jerseys and apparel these collectors are most inclined to turn to magazines, online auctions and dealer websites, hobby shops and collectible trade shows.

U.S. teens spend over $170 billion annually on things like apparel, cosmetics, food and entertainment. In general they spend over 30% of their own money on clothing. This list represents households with teenagers who are fashion conscious and shop for clothes at local retailers, via catalog and online. In fact more than 32% of teens buy their apparel online. Their parents have a median age of 43 and median incomes of $50,000.

This database of direct response Catalog Buyers is comprised of individuals who have sought credit in the past 12 months. They have made purchases through the mail from more than one merchant. These individuals are excellent prospects for any catalog promotion that offers a line of credit or deferred payment on merchandise purchased.

These affluent consumers love the ease of purchasing the finer things in life by computer, phone, or fax! These individuals are educated, high-income professionals who are willing to spend more money on the best life has to offer. Their fast paced business and personal lives leave little time for casual browsing and this makes catalog shopping even more desirable.