The Internet savvy individuals on this file have purchased products and services and/or responded to various offers within the last 30-days. These consumers have a median age of 37 and a median income of $50,000.

Monthly Hotlines By Type:
Apparel = 204,927
Beauty Care = 112,608
Jewelry = 72,328
Home Furnishings = 165,490
Electronics = 176,667
Sports/Health & Fitness = 134,279

More than two thirds of consumers make catalog purchases. The catalog shoppers on this file have a median age of 40 and a median income of $50,000. These on the-go individuals, whether they are young single professionals, parents with children or retired seniors, appreciate the time saving convenience of shopping by mail.

These affluent Apparel Shopping like to stay on top of fashion trends. These women buy quality clothing, jewelry, accessories and footwear and are likely to shop through upscale catalogs, specialty stores, high-end department stores and online. The average adult spends approximately $1,000 on clothing & footwear annually; these stylish shoppers may splurge that amount on one special item!

These individuals purchase apparel items for themselves, their spouses and their children via catalog, retail/department stores or online. Women's apparel sales alone account for 70% of all catalog sales! However, men are buying apparel too. In fact, 49% of male catalog buyers purchase men's clothing and approximately 20% buy women's apparel.

TV shoppers spend billions of dollars each year on a variety of products that range from health & fitness, personal development and educational to jewelry, housewares and cosmetics. DRTV buyers tend to buy on impulse and 65% of them also shop online. The armchair shoppers on this file have a median age of 44 and median incomes of $60,000.

This file consists of individuals who shop at Middle America department stores such as JCPenney, Stein Mart, Hudson’s, Macy’s, Sears, etc. and have done so within the past 12 months. These shoppers are mostly women with a median age of 38.

These savvy consumers buy into the newest electronic trends. Whether they are buying stereo equipment for the home, purchasing video games for the kids, or updating their office computer systems, these smart shoppers depend on catalogs to offer them new technology, dependable service, and reasonable prices.

This list of mail order buyers, who are mostly women, have subscribed to culinary magazines and are likely to purchase a variety of gourmet and household items. Through reading these magazines these individuals can obtain useful cooking tips and techniques, collect recipes and keep up to date with what's hot in the gourmet world.

These affluent consumers love the ease of purchasing the finer things in life by computer, phone, or fax! These individuals are educated, high-income professionals who are willing to spend more money on the best life has to offer. Their fast paced business and personal lives leave little time for casual browsing and this makes catalog shopping even more desirable.

More than 50% of all mail order buyers shop between 2 and 6 times per year. The people on this file have made multiple purchases via direct mail within the last 12 months. Although women's apparel and gifts are the top items purchased by mail at every income level, these individuals shop by mail for a variety of products ranging from apparel, gifts and collectibles, books & music to electronics, magazine subscriptions, health/fitness/beauty items and more.

This file represents the types of individuals who shop for gifts as well as the latest gadgets and gizmos. These people tend to turn to catalogs and the Internet when looking for unique items for the home, car, for gift ideas or just for fun.

Currently Americans aged 50+ have a spending power of over $2 trillion and account for 50% of discretionary income in the U.S. This list consists of mature shoppers who take advantage of time saving and convenient mail order offers.

These high-value shoppers buy from catalogs, in stores and on the Internet. Recent studies have found that multi channel shoppers spend an average of 50% more overall than single channel shoppers. Sixty six percent of multi channel shoppers browse in one channel and buy in another.

U.S. teens spend over $170 billion annually on things like apparel, cosmetics, food and entertainment. In general they spend over 30% of their own money on clothing. This list represents households with teenagers who are fashion conscious and shop for clothes at local retailers, via catalog and online. In fact more than 32% of teens buy their apparel online. Their parents have a median age of 43 and median incomes of $50,000.