Approximately 50% of all households in the U.S. have a cat or dog. This list of pet owners ranges from young singles and families with children to older empty nesters. These pet owners tend to have middle to upper incomes and are likely to live in nonmetropolitan areas. Pet owners often treat their furry friends like children. In fact, 75% of pet owners spend an average of $95 on gifts for their pets during the holiday season.

More than half of all households in the U.S. have either a dog or a cat or both! 50% of pet owners surf the Internet to research specific breeds, find information on pet health care and behavior as well as for products and services. These individuals, who love their pets, have middle to upper incomes and are likely to go online to look for coupons, good deals and shopping opportunities for pet products.