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Classical Music Buyers | (Datacard)  |
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Universe: 5,176,570 Monthly Hotline: 165,634
Cost: $65.00/M Hotline Cost: +10.00/M
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Classical music buyers tend to be affluent and well-educated professionals. They have a median age of 46, a median income of $75,000 and more than 3/4 own their own home. Approximately 80% of classical listeners vote and enjoy domestic travel. |  |
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Country Music Buyers | (Datacard)  |
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Universe: 10,915,369 Monthly Hotline: 254,107
Cost: $65.00/M Hotline Cost: +10.00/M
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Country music is the second most listened to genre in the U.S. These individuals enjoy country music and are likely to purchase music via retail stores, continuity clubs and online whether in CD format or downloaded files to play on computers, MP3 players, etc. More than 60% are married homeowners and they have a median age of 37 and a median income of $40,000. |  |
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Christian Music Buyers | (Datacard)  |
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Universe: 5,378,103 Monthly Hotline: 129,074
Cost: $65.00/M Hotline Cost: +10.00/M
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The Christian music buyers on this file are mostly married women between the ages of 25-49 with median incomes of $36,000. They tend to be managers and administrators who are likely to have young children. |  |
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R&B Music Buyers | (Datacard)  |
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Universe: 4,291,342 Monthly Hotline: 151,055
Cost: $65.00/M Hotline Cost: +10.00/M
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The R&B music buyers on this file are inclined to be college-educated individuals between the ages of 25-54 with median incomes of $28,000. They are also likely to attend sporting events, go to theme parks and be health club members. |  |
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Rock Music Buyers | (Datacard)  |
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Universe: 9,164,608 Monthly Hotline: 189,158
Cost: $65.00/M Hotline Cost: +10.00/M
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These rock music buyers are mostly married with a median age of 32 and a median income of $50,000. |  |
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Jazz Music Buyers | (Datacard)  |
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Universe: 3,998,749 Monthly Hotline: 175,945
Cost: $65.00/M Hotline Cost: +10.00/M
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Jazz music buyers tend to be affluent and well-educated professionals, entrepreneurs and executives. They are between the ages of 35-60, have a median income of $90,000 and tend to be married homeowners with teenaged children. |  |
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Gospel Music Buyers | (Datacard)  |
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Universe: 4,678,689 Monthly Hotline: 207,072
Cost: $65.00/M Hotline Cost: +10.00/M
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These gospel music buyers are mostly married women with children who have a median age of 40 and a median income of $50,000. Listeners of gospel music are a diverse group with a large segment being African American. |  |
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