This group likes to read and often takes advantage of the convenience of catalog shopping! Nothing makes a bookworm happier than cracking open a new work by a favorite author. In order to keep up their reading interests, these mail order book buyers are highly likely to respond to future mail order book buying opportunities. These consumers, both married and single, generally love to spend free moments relaxing around the house, reading to their kids, or consulting their "how-to" books.

Approximately 1/3 of all adults read Christian based publications. Women account for approximately 75% of all Christian book and magazine purchases. The readers on this file have a median age of 38, a median income of $40,000 and tend to be married with children.

These magazine subscribers want to stay up to date on the latest market trends, investment opportunities, top companies, news, etc. They are likely to be married with children and own their own home. These well-educated individuals have a median age of 45 and a median income of $65,000.

These individuals come from a variety of sources including one of the largest magazine publishers in the country. These voracious readers like to receive the newest issues in their mailboxes, taking advantage of rates that are usually lower than newsstand prices. Paid Magazine Subscribers are excellent candidates for all kinds of mail order buying opportunities, including apparel, home furnishings, electronics, retail and credit card offers, travel and entertainment, investments, insurance, catalogs, and of course, subscriptions.