These active and resourceful DIY-ers shop at auto supply and big box home improvement stores for ideas, products and services to help with their renovating, decorating and repair projects around the house. Some do their own home improvements and auto work to save money and others because they take pride in their handy work and enjoy being self-reliant.

This file of cooking enthusiasts watch various Cable TVcooking shows and are inspired by the professional chefsensuing impulse shopping to acquire the latest tools andgadgets to get cooking. These shoppers call an 800number or go online to purchase cook books/DVD’s kitchengadgets, pots and pans, etc.

These health-conscious, eco sensitive shoppers seek organicand pesticide-free foods, alternative/natural remedies as wellas environmentally friendly cleaning supplies, products andservices. The organic food market alone has grown byapproximately 80% over the last decade and sales of otherorganic products such as apparel and cosmetics are on therise.

These active consumers furnish their homes with originals and reproductions of popular American country designs including early American, folk and traditional styles. Buyers 360° Hearth & Home is your complete multi-channel solution for reaching individuals who purchase country themed home décor and furnishings through direct mail, telemarketing and email.

On average Americans spend nearly $4,000 annually on home improvement projects. 44% of these individuals will take on an interior design project and 22% will refurnish a room. Homeowners tend to spend more on decorating projects and they spend nearly twice as much as renters on home furnishings.

Currently total annual spending for residential renovation and repair is more than $200 billion. Naturally homeowners spend a lot on home improvements; in fact they spend an average of $4,000 a year with 1 in 10 spending $10,000+. Approximately one third of all homeowners plan 3 or more home improvement projects annually, including interior decorating, remodeling, landscaping & gardening as well as expansion and necessary maintenance.