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Enhancing The Home
(Datacard)
Monthly Hotline: 180,613
Cost: $65.00/M - Hotline +10.00M
On average Americans spend nearly $4,000 annually on home improvement projects. 44% of these individuals will take on an interior design project and 22% will refurnish a room. Homeowners tend to spend more on decorating projects and they spend nearly twice as much as renters on home furnishings.
Focus On Home Improvements
(Datacard)
Monthly Hotline: 212,250
Cost: $65.00/M - Hotline +10.00M
Currently total annual spending for residential renovation and repair is more than $200 billion. Naturally homeowners spend a lot on home improvements; in fact they spend an average of $4,000 a year with 1 in 10 spending $10,000+. Approximately one third of all homeowners plan 3 or more home improvement projects annually, including interior decorating, remodeling, landscaping & gardening as well as expansion and necessary maintenance.
Gardening Buffs
(Datacard)
Monthly Hotline: 155,171
Cost: $65.00/M - Hotline +10.00M
80% of all households in the U.S. participate in some form of gardening spending, on average, over $400 annually on lawn care and landscaping. Women are responsible for making nearly 75% of all lawn and garden spending decisions. When it comes to purchasing gardening products gardeners have many options such as retail stores, garden and home centers and nurseries.
 

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