The African Americans on this file represent members of the Democratic Party and or contributors to Liberal political campaigns. They are slightly more likely to be female and they have a median income of $40,000. While these voters and supporters have a median age of 40, 75% of all African Americans over the age of 65 are Democrats.

This African American file represents members of the Republican Party and or contributors to Conservative political campaigns. They tend to be married with children and are likely to attend church. Approximately 1/3 of African American Republican households include a military member. These Republicans have a median age of 36 and a median income of $34,000.

The Hispanic Americans on this file represent members of the Democratic Party and or contributors to Liberal political campaigns. They are likely to be married individuals with a median age of 41 and a median income of $40,000. These Hispanics are likely to be second generation and well assimilated. They are likely to support election campaigns and political action committees.

This list represents Hispanic American members of the Republican Party and or contributors to Conservative political campaigns. They are mostly married individuals who are likely to be foreign born and who have a median age of 36 and a median income of $41,000.

This file represents singles that are members of online dating communities & are actively pursuing ways to connect with other singles. They have subscribed to an online dating site in the hopes of meeting someone special. This non-traditional way of meeting someone has become the norm.

The women on this file enjoy needlecrafts such as quilting and knitting and they have a median age of 55 and median incomes of $40,000. They also tend to be well-educated and married. Nearly all adult women have done a craft project at some point in time.

Approximately 50% of all households in the U.S. have a cat or dog. This list of pet owners ranges from young singles and families with children to older empty nesters. These pet owners tend to have middle to upper incomes and are likely to live in nonmetropolitan areas. Pet owners often treat their furry friends like children. In fact, 75% of pet owners spend an average of $95 on gifts for their pets during the holiday season.

These individuals watch sports on television and some attend professional sportingevents like baseball (MLB), football (NFL), basketball (NBA), hockey (NHL) and NASCAR. They are mostly men with a median age of 35 and media incomes of $65,000.

Millions of Americans are preserving memories and milestones through scrapbooking. The scrap-booking hobbyists on this list span across generations from kids documenting their favorite sport teams to young brides and new mothers to seniors celebrating a major anniversary or birth of a grandchild.

These individuals buy and collect sports memorabilia. They are mostly men with a median age of 35 and media incomes of $65,000. Approximately 70% are college educated and own their own home. These collectors are likely to actively participate in sports, go to sporting events, play sports related video games and watch sports on TV.

These extreme astrology enthusiasts spend a lot of time and energy following their horoscope and looking for guidance and answers pertaining to love, business matters, careers, money and their life & future in general. These consumers are passionate, not only about astrology, but also about other New Age practices, such as numerology, psychic and tarot readings, yoga and meditation.

The cigar enthusiasts on this file are mostly college-educated professional males with an average age of 47 and median incomes of $65,000. These are the types of people who are likely to purchase luxury items, travel to foreign destinations and shop upscale stores and catalogs.

There are over 60 million stamp and coin collectors in the U.S. spending over $3 billion dollars enhancing and growing their collections. They tend to be very passionate about collecting whether as a hobby or investment. Stamp and coin collectors are likely to turn to magazines, books, newsletters, clubs and the Internet to keep themselves well informed about new issues, prices, shows and auctions.