Whether these individuals are on low-fat, low-cholesterol or high-fiber diets, they're watching what they eat! They are making a conscious effort to eat healthy and lose weight. There are approximately 50 million Americans on a diet and they spend an aggregate of approximately $32 billion each year on diet foods, diet aids and weight loss programs.

This file from Focus USA represents individuals who have completed surveys indicating that someone in their household suffers from one or more ailments. From Acne, Allergies, Arthritis...Ulcers, Vision, Weight Loss. Demographics and treatment methods are also available. Please inquire for counts.

Just a few years ago the market for health and natural foods, as well as vegetarianism, was fairly small and distinctive. These days it has become mainstream, with grocery stores selling organic produce as well as a variety of health foods. Many pharmacies even offer alternative and natural treatments for the common cold and other minor ailments.

Whether they want to get in shape or stay fit, these exercise equipment owners and health & fitness magazine buyers represent the millions of Americans who take part in the many forms of exercise. 20 million Americans are health club members, 18 million walk for fitness and for each of the following categories there are approximately 3 million adults who use home gyms, treadmills, in-line skates and do step aerobics.

Over $90 billion is spent each year on personal care products, cosmetics and jewelry. These products are purchased by such a wide range of people from boomers focused on staying young and looking good and teenagers who spend $4 billion on cosmetics to Hispanic women, who on average spend approximately 1/3 more on cosmetics and perfume than non-Hispanic women.