This list consists of people who enjoy eating out, have the means to do so and are inclined to dine out more often than the general population. In today's busy world of full schedules, dual income families, after school sports and activities and the need for convenience, it is not surprising that Americans spend well over $300 billion eating out each year.

Approximately 80% of Americans over the age of 12 purchase at least 1 music CD a year and 50% buy 6 or more. These mail order, retail and online shoppers share an interest in music that spans across many genres. The consumers on this file have a median age of 33 and a median income of $36,000.

Country
Oldies
Rock
MOB Music Video
Christian
Classical, Opera, Big Band

Over 20 million people buy music online, accounting for approximately ¼ of all music sales. This file of music buffs consists of both males and females with a median age of 32. These online consumers have opted in to receive promotions from third party marketers via registration on a website that sends out discount alerts and entertainment and financial news.

Over $20 billion is spent annually in the U.S. on DVD/VHS movie rentals and purchases. The movie lovers on this file have a median age of 35 and median incomes of $40,000. They are likely to keep up to date with new releases and specials, to expand their movie libraries and be informed on the latest home entertainment equipment and gadgets.