This masterfile consists of individuals who have recently experienced a lifestyle change or event such as a move or a new line of credit. These events were not only triggered by something (new job, birth of child, children leaving for college, retirement, etc.) but they also trigger further action and or spending.

This is an excellent audience for a wide range of products and services including household products, catalog shopping and subscriptions as well as financial services, credit cards and insurance.

These health conscious consumers are shopping for affordable health insurance and have submitted insurance applications to a variety of well-known insurance websites. While these sites do not offer health insurance they pass the applicant’s information on to qualified health insurers.

The individuals on this Trigger Base file have recently responded to websites or seminars offering various business opportunities such as how to make money online, how to make money in real estate as well as how to receive government grants. Not only have these individuals sought credit or worked to improve their credit in the past 12 months, they are also looking for business opportunities to increase their income and help them improve their overall financial situation.

The individuals on this Trigger Base file are trying to get their finances back on track and have applied for loan consolidation and credit repair services. Whether the reasons these people have applied for these financial services are the result of a job loss, major medical expenses or a divorce they welcome the chance to reduce monthly payments and free up money for other things while still dealing with their debt.

Whether these new movers relocated just a few miles away or to another state, this significant lifestyle change triggers the need for a wide range of products and services.

These new movers from the Trigger Base file come from utility bills and are likely to be responsive to a variety of offers such as insurance, credit cards, loans, telecommunication services, videos/CD clubs, catalogs, subscriptions, etc.

These individuals have recently activated a new line of credit. For some this may be their first credit card for others an additional card, perhaps with benefits and rewards and for others a consumer loan. Some life event has triggered these people to open a new line of credit perhaps to finance a home renovation, send a child to college or to take a vacation.

These Trigger Base New Credit Issues are excellent prospects for additional bank cards, premium, upscale and retail cards as well as for catalogs, continuity clubs, fund-raisers and publishing offers. These people are ready to use their new line of credit; they're ready to spend!

Our New Issues lists are GLB and FCRA compliant and do not require permissible purpose.