For millions of Americans, maintaining a healthy, glowing tan is something they work hard to keep all year long and, if they don't live in a year-round warm climate or can't afford a perpetual vacation, they turn to tanning salons. These individuals visit a tanning salon, on average once a week, to touch-up or maintain their golden glows by use of the tanning beds or airbrush/spray-on tan services.

When it comes to looking good, consumers will continue to spend on cosmetics & beauty products to enhance their appearance regardless of the economy. The individuals on this file have gone online looking for information and special promotions to purchase beauty and skincare products.

Americans spend a lot of time and money trying to look good by getting in shape and losing weight, and many millions have joined gyms for this reason. The gym members on this list are the kinds of people who make sure they incorporate working out, not only into their normal daily lives, but also while traveling or on vacation.

The current economic environment has overwhelmed many consumers, driving them to seek financial counseling and assistance. The financially-stressed individuals on this file have researched online and/or registered at websites offering credit repair and debt consolidation.

These individuals have responded to a get rich quick with real estate infomercial offering investment strategies, seminars, coaching programs and products such as books and CDs on how to make money in real estate.

Homeowners who have an adjustable rate mortgage are now available on The DatAdvantage Adjustable Rate Mortgage Borrowers file. This new file offers full loan information as well as optional emails. Target your offer more precisely by selecting interest rate, loan type, lender names and lender type.

Mortgage borrowers who have an FHA loan are now available on The DatAdvantage FHA Mortgage Borrowers file. This file is perfect for offers for credit cards, investment, insurance, furnishings and home decorating catalogs, retail and insurance.

The DatAdvantage Puerto Rican consumer file offers a large volume of consumers who live on the island of Puerto Rico. You can now reach this coveted audience of prospects. These US citizens receive on average less direct mail than consumers in the continental US and are likely to be very responsive to many types of direct mail offers. Over 50% of consumers in Puerto Rico are likely to have attended 13 or more years of school and nearly 3/4 are urban dwellers.