Focus USA LMPlus

This new division was created to help traditional and non-traditional list owners identify multi-revenue streams by marketing their files in what Focus USA calls a comprehensive 360 degree fashion.

Focus USA LMPlus team can help you maximize the revenue potential on your customer file by initiating a list rental program that is tailored to your specific needs. You will not find another list management company that delivers better customer service, innovative list packaging ideas or more aggressive selling commitment.

Chris Morgan - Focus USA LMPlus
Christopher Morgan

VP, List Management
603-673-3473
Below are the current files we are managing:
1. Credit Seeker Base File

» The Credit Seeker Spending Seniors
» The Credit Seeker Master Base
» The Credit Seeker Age 55+ Base
» The Credit Seeker Catalog Buyer Base
» The Credit Family Base
» The Credit Seeker Single Parents Base

The Credit Seekers Master Base is comprised of individuals who have sought credit. This responsive audience has responded to various types of direct mail pieces and online promotions offering discount clubs and/or catalog clubs. They are looking for some type of credit associated with these offers.

2. Things Remembered File

» Things Remembered Masterfile
» Things Remembered Special Occasion Gift Buyers
» Things Remembered Corporate Gift Buyers
» Things Remembered Baby Gift Buyers
» Things Remembered Holiday Gift Buyers
» Things Remembered Religious Gift Buyers

Things Remembered is the nation’s leading, most successful retailer of personalized gift items offering beautiful, unique, quality, personalized gifts to customers looking for that special gift for that special individual. Both the Things Remembered Consumer files and the Things Remembered Corporate files are now available through one list manager.

3. Trigger Base File

» Trigger Base Masterfile
» Trigger Base Health Insurance Prospects
» Get Rich Now Trigger Base
» Trigger Base New Movers
» Trigger Base New Finance Seekers
» Trigger Base New Credit Issues

This file consists of individuals who have recently experienced a lifestyle change or event such as a move or a new line of credit. These events were not only triggered by something (new job, birth of child, children leaving for college, retirement, etc.) but they also trigger further action and or spending. These files are new to the list rental market.

 

  1. More Attention…We will partner with your company and take the time to understand your data. We pride ourselves in our experience in successfully promoting, managing, and marketing several aggregated data segments.


  2. More Sales….We take an aggressive, proactive approach to representing customer files in the direct marketing community. We have the knowledge on how to sell a list and how to best target the most responsive segment for any type of direct marketer. This will result in more tests on your file.


  3. More Exposure…Our multi-channel promotional strategy will incorporate various advertising mediums to reach every possible market for your lists. Our unique branding of your lists will keep them in front of the decision maker and on top of their campaign plan.


  4. More Opportunities…We offer additional ways to tailor your list by utilizing Focus USA's multi-sourced and multi-verified masterfile, the most comprehensive and cared-for data in the industry.


  5. More Choices...We provide additional options to improve the responsiveness of your list by offering Profile Analysis, Modeling, Data and Email Enhancement and Targeted Segmentation.


  6. More Services…We can offer extensive service bureau capabilities. Through our sister company, Dayton Technologies, we deliver a turnkey solution that includes list rental fulfillment, processing, merge/purge, data hygiene and database building.


  7. More Communication…We feel that constant communication is the foundation for a successful list rental program. We provide comprehensive reporting packages that give a clear and accurate picture of how your lists are performing in the marketplace.


  8. ….We can help you make more money!

 

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