Focus USA’s MortgagePlus database combines powerful attributes such as lender and loan information, lendable home equity, market value, Loan To Value (LTV) and household demographics into one comprehensive file. This file is perfect for mortgage companies and financial institutions looking to segment marketing prospects by specific mortgage attributes. In addition to mortgage information we can select individuals based on our Credit Score Index (CSI). CSI was created to identify FICO-like scores on the Focus USA database without the burden of making a pre-approved offer. CSI can be used to identify Prime and Sub-Prime prospects for specific offers.

These consumers have responded to offers for mortgage products and services. These people make an excellent audience for various offers including insurance, mortgages, home equity, refinancing, home decorating, renovation and landscaping, household items as well as catalog/online shopping credit cards and financial offers and more. Source: Online Responders.

These consumers have responded to offers for products and services relating to refinancing a mortgage. These people are excellent candidates or various offers including mortgages, home equity, refinancing, home decorating, renovation and landscaping, household items as well as catalog/online shopping credit cards, insurance and financial offers and more. Source: Online Responders.

Car owners are generally very proud of their "wheels" and are inclined to invest in a variety of products to make their rides even more comfortable. Whether they commute to work or cruise the countryside, these people are on-the-go! This group is inclined to spend more money on shopping, dining out, entertainment, and of course, maintaining their vehicles!

These people, mostly families with children, try to make ends meet and still have something left over for some "non-essentials" such as going to the movies or enjoying a fast food meal out. Because most do not have bankcards, they have to rely on installment loans to purchase major merchandise like furniture, large appliances, electronic equipment, etc.

A new home represents a major lifestyle change for families, often bringing a willingness to try new products and a need to acquire, change or update many products and services. New homeowners tend to spend considerably more on their new homes for everything from furniture to appliances, to decorating and electronic equipment.

Through a proprietary formula, we have developed a list of homeowners who are excellent candidates for home equity loans. These individuals have sufficient equity in their homes to allow them to refinance in order to consolidate debts, pay for their children's education, take a vacation, etc.