The current economic environment has overwhelmed many consumers, driving them to seek financial counseling and assistance. The financially-stressed individuals on this file have researched, registered for and/or repsonded to offers for credit repair and debt consolidation. These Strapped Consumers who are struggling to pay their bills and buy the things they need are looking to consolidate auto loans, credit card charges and other debt to lower their monthly payments and lower interest rates in order to avoid debt collectors and bankruptcy. They welcome some type of assistance such as cash advances, payday loans, prepaid and subprime credit cards, debt consolidation and discount shopping offers to help make ends meet.
Approximately 20% of the population moves every year and they spend over $100 billion on move related goods and services. These pre movers are balancing packing and tying up things at their old home and planning the move and set-up of their new one. Besides the usual need for moving supplies and services there are many things movers will be thinking about like which internet, cable or satellite company to go with, what color to paint the living room and whether to buy curtains or blinds. Should they replace any appliances? Is it time for a new couch or dinning room set? Clean or replace the carpeting? Upgrade bathroom fixtures? They might also be looking into cleaning companies, lawn and pool services, home security and alarm systems as well as mortgages and homeowner’s insurance.
“Add To Cart” Online Buyers
The “Add To Cart” file delivers online buyers and travelers who have recently used their credit cards to make an online purchase or book travel reservations. These active online consumers are ready, willing and able to navigate the internet to get what they want. They do their research on the web, visiting multiple websites, comparing prices and internet retailers and travel sites to find the best deals for products, flights, hotels, rental cars and more. Along with transactional data we can identify a multitude of multi-sourced interest categories so you can pick your perfect prospects.
Call Now! Infomercial Shoppers
The Call Now! file delivers infomercial shoppers with a "got to have it" mindset who have purchased items that they have seen on TV. These impulse buyers are quick to pick up the phone in response to an infomercial they're watching on TV. They purchase a variety of well-known, popular products that include household products and gadgets, health, fitness, & diet offers, and music, movies, & collectibles. They are likely to be repeat buyers who respond to up-sell and add-on offers. This file mostly consists of female shoppers, who are primarily homeowners with bankcards who shop through multi channels, like to keep up to date with the latest fashion in clothing, jewelry and accessories and are always on the look-out for a good deal and products that will enhance and simplify their lives.
In the early 1900's owning a car was a luxury, owned by only the wealthiest families and nowadays, two car households are the norm. One vehicle is often not enough to handle all of the needs that the various household members will need a car for. Many families have multiple vehicles to ease the load on the family car. This often results in having a small car and a big car in the garage, giving flexibility to the drivers to haul cargo and/or kids while also maintaining an everyday vehicle for less intense tasks such as going to work or running to the store. The Garage Mates file is comprised of households with at least 2 cars. All of the cars in the family garage are identified by make/model/year. Being able to compare both types of vehicles that the consumer household owns can give advertisers a great marketing advantage! Being able to identify consumers preferences such as American Made vs. Foreign, Family Mini Van vs. Sports Cars, or even Diesel vs. Hybrid can give excellent insight to a family or individual's spending preferences.
Buy Now, Pay Later! Catalog Shoppers
The Buy Now, Pay Later! Catalog Shoppers delivers direct response catalog buyers who have sought credit in the past 6 months. They have made purchases through the mail from more than one merchant. These are individuals who want to make purchases now but have bad credit, low credit scores, maxed out credit cards or cancelled credit cards. Mail order and online catalog promotions that offers a line of credit or deferred payment on merchandise purchased are just what they need.
Starting Over Credit Seekers
One in four Americans use some form of short term loan such as payday and car title loans and they are not only using them to cover emergencies such as car repairs and medical expenses. In fact, 7 in 10 people use them to buy food and to pay the rent and other bills. The Starting Over file is comprised of individuals who have sought credit in the past 6 months. They are hard working individuals who are interested in some type of short term assistance such as payday loans and cash advances to help make ends meet.
Rural Living Today
The Rural Living Today file delivers country dwellers, some who have lived there all their lives and others who have left city living behind but still commute to their high-paying jobs. These consumers enjoy the non-metro "simple" life and peaceful private settings on their expansive properties whether they live in wooded retreats or overlook green plush lawns and pastures. However, they still want products and services such as computers, trendy cars & trucks, best-selling books, records, CD's, magazines, hi-tech electronic gadgets and high speed internet, that enhance their lives. They have money to spend and not many places to spend it. Many make frequent trips to town to shop, attend church, go to school, to dine out or to purchase high quality merchandise, get a bank loan, invest their money, get insurance or to buy cars and appliances. Some retirees and affluent families have acquired country homes to escape the big city and enjoy a slower pace and quieter way of life.
She’s Got The Look
Apparel sales in the U.S. have reached over $181 billion with women accounting for 60% of the total market. Still women never seem to have enough clothes, in fact, more than 50% struggle each day to find something to wear. Many feel the pressure to keep up with ever-changing fashions so they’re always buying something new. The average woman spends $217 per year on makeup, $417 on body care products, $1,069 on clothing, and $250 on footwear totaling $1,953 annually. These apparel shoppers like to stay on top of fashion trends, buying quality clothing, jewelry, accessories and shoes shopping through catalogs, specialty stores, department stores and online. Women spend approximately 400 hours each year shopping and nearly half of them are spent shopping for clothes. The “She’s Got The Look” file delivers women who are willing to spend to stay in style!
High End Shoppers
Low End Shoppers
Credit Card Decline Consumers
So many Americans have been affected by the state of the economy, unemployment and other factors that that have left them now dealing with increased debt, lower credit scores and problems attaining credit in the form of loans and bankcards. These consumers who have had their credit card application denied are highly responsive to offers for pre-paid credit and/or debit cards, credit repair, payday loans and other offers designed to help them rebuild or establish credit to get them back on their feet and back to spending.
All names are FCRA compliant and mail pieces must be submitted for approval.
Reach consumers who use their credit cards to make purchases for everything from apparel and jewelry to furniture and big screen TVs, shopping online, at department stores and via catalogs. This file delivers the buying habits of these individuals such as purchase frequency, average purchase amount, type of credit card, open lines of credit and percent of credit utilized combined with the types of products purchased.
Don't Hate Her Because She Is Successful
These high income professional women juggle the demands of family, career, concerns about things like planning for their children’s college education, their own retirement, aging parents and the environment. Their demanding jobs often require them to put in long days at the office and to travel frequently for meetings and conferences. These professionals are generally married and look forward to free time when they get the chance to catch up on household responsibilities and of course unwind and relax with family and friends. Their comfortable incomes allow them to afford things like high-end apparel and accessories, health & beauty products and services, vacations, fine dining, charitable contributions and investing. Women are discriminating shoppers who account for 85% of all consumer purchases for everything from food and healthcare to computers, cars and financial services. Women will spend on average 25,185 hours or 3 whole years of their lives buying things. This adds up to almost 400 hours annually and shopping opportunities, products and services that fit their busy career and home lives are always welcome. Some Interesting Stats:
- 70% of new businesses are started by women.
- 22% of women shop online at least once a day.
- 92% pass along info about deals and discounts to others.
- 50% of women want more environmentally friendly choices when shopping.
- Women make up 40%+ of MLB, NFL, NBA and major league soccer fans.
- Women account for 80% of all sport apparel spending.
Mansumer - Men Charging & Taking Charge
The economy, unemployment and women earning higher incomes are all factors that have helped form the Mansumer - adult men who are the primary shopper for their household. Although they are now more likely to take charge of household purchases, such as groceries, consumer goods and holiday shopping they definitely have a different view and take a different approach to shopping compared to women. Mansumers view shopping as a task, something to check off their to-do list. They are functional shoppers who base their buying decisions on ease of purchase and the best prices, empowered by technology, taking advantage of tools such as online price comparison sites and mobile apps to check location, availability and price of items before they even leave the house. Reach these men who are shopping for everything from groceries and laundry detergent to toys and apparel for the kids and gifts for birthdays and holidays. Some Interesting Stats:
- 40% of men are the primary grocery shopper.
- 44% of men take on an equal share of household chores such as cleaning.
- 80% of men say that they are OK with taking on greater household responsibility, doing whatever is necessary to keep the household running.
Today’s Farmers & Ranchers Who Are Age 55+
40% of all American farmers are age 55+. Americans aged 55+ control more than 75% of the nation’s wealth and outspend other generations by $400 billion annually. These Farmers & Ranchers, many of them grandparents, are part of today’s active and spending mature market. Like most individuals their age these Farmers & Ranchers enjoy vacations, shop online, spoil their grandchildren and are proactively planning for their retirement. Today’s Farmers & Ranchers is one of the most accurate and comprehensive farm files of verified farm and ranch owners and operators in the US and offers selects such as donors, mail order buyers, investors, travelers and online shoppers.
Just Getting By
These low to middle income individuals and families, many with children, are struggling to pay their bills and buy the things they need - it’s a balancing act. Making major purchases and saving for the future have to be put on hold. They are Just Getting By. These hard working people who would welcome some type of assistance such as cash advances, payday loans, prepaid and subprime credit cards and debt consolidation to help make ends meet are, for the most part, not risk takers, although they are inclined to buy lottery tickets and enter sweepstakes.
It’s Your Birthday
Birthday wishes accompanied by promos, coupons and free gifts to help celebrate the day are a welcome sight in any inbox/mailbox. Sending an offer for something special for a prospective or loyal customer’s birthday is a great way to invite people to do business with your company! Marketers can also use this exact age file to target the greatest number of individuals who are turning a certain age in a specific month or within a specified date range such as those turning fifty, and parents of children entering kindergarten or teens graduating high school. Aggregated from several different sources, the It’s Your Birthday file includes not just year of birth, but also month as well as other selects to match a special offer to the right individuals in time for their birthday.
Your Order Has Shipped!
These buyers have recently purchased items from sellers such as those on eBay and their Order Has Shipped. This true transactional data is coming directly from the shipping companies and is selectable by purchase category such as electronics, apparel, jewelry, music & movies and toys just to name a few as well as demographics such as age, income, etc.
Feeling Lucky America Spanish Speaking Households
You can now reach highly responsive Spanish Speaking shoppers who have recently made a mail order purchase and/or responded to a direct mail survey in English where they have indicated that they speak Spanish and shared info regarding their buying preferences and habits. These surveys asked specific questions as to their future buying intentions as well as demographic and lifestyle inquiries. These individuals are highly responsive to all types of offers, making this file a must-test for reaching the Hispanic market using English, Bilingual and Spanish language offers for fundraising, credit cards, catalogs, publishing, insurance, telecommunications, retail, etc.
Classical Music Buyers
Classical music buyers tend to be affluent and well-educated professionals. They have a median age of 46, a median income of $75,000 and more than 3/4 own their own home. Approximately 80% of classical listeners vote and enjoy domestic travel. Additionally they are inclined to dine out as well as attend the theater and concerts. Conscientious of their health and finances they are likely to exercise and invest in stocks and bonds.
Beauty Boost Canadian Product Buyers
Last 12 Month Buyers: 26,324
These Canadian Health & Beauty Buyers take pride in their appearance and have responded to and/or purchased 1.0 fluid ounces of skin renewal complex for $89.00 or a 60 Day supply of 100% natural weight loss supplements for $79. These impulsive online and phone generated shoppers know the importance of living healthy and looking good. They have a quest to preserve the youthful beauty of their skin and want to lose weight, increase energy and suppress appetite.
Subscriber Predictor File
It is becoming increasingly more difficult to successfully target responsive “hard copy” magazine subscribers since more and more consumers are relying on the internet for their reading, research and other activities. The Subscriber Predictor file was developed to fill this void by identifying multi-magazine subscribers etc. This direct mail Subscriber Predictor file has identified multi magazine subscribers that are also heavy mail order buyers who enjoy many topics of reading interest, ranging from travel and fashion to sports, news and politics. By augmenting the file with recent transactor data, we have increased the propensity to respond to direct mail magazine subscription offers.
Donor Predictor File
The most responsive donors are repeat donors - those who have donated multiple times and for multiple causes. The Donor Predictor file of multi donors has the highest propensity of donating again to a variety of causes, ranging from health-related to political causes. We have linked donor responsiveness with our file of recent mail order buyer transaction data to further enhance responsiveness. This file trends to an older audience which means these are households with grandparents who buy apparel, gardening supplies, health and fitness books, insurance, and a myriad of other products for themselves. And, of course, children's products for their grandchildren also rank high among their purchases.