Focus USA Email Marketing


Email Marketing This file consists of 25 million individuals who have opted in to receive 3rd party offers. These individuals look forward to receiving offers from third party advertisers. Our approach to email marketing is to create highly-targeted and selectable email lists. We incorporate our extensive off-line demographics, lifestyle and interest to create the most responsive email lists for your email campaigns. Focus USA follows all FTC and DMA guidelines and ensures that emails transmitted on behalf of our clients comply with the CAN SPAM Act. The file has been segmented into smaller mailing lists to include, among others: Music Buffs Online, Online Donors, and Travelers Online.

Opt-In Consumers (MASTERFILE)
(Datacard)
Universe: 25,104,885
Cost: $75.00/M
These consumers have opted in to receive promotions from third party marketers via registration on a website that sends out discount alerts and entertainment and financial news. Americans spend an aggregate of over 1 billion hours on the Internet per month.

*Lists available in our 15,000,000+ Opt-in Email
Broadband Prospects
(Datacard)
Universe: 24,935,750
Cost: $85.00/M
Consumers who have broadband internet connections are online about 7 hours more each week than those with dial-up connections and they are 60% more likely to shop online. This list consists of approximately 25 million ISP Domain addresses. Domains include America Online, Yahoo, Comcast, Earthlink, Hotmail, Charter, Bellsouth, etc. These internet users have a median age of 40 and median incomes of $65,000 and are likely to be college educated and tech savvy.
*Singles Online
(Datacard)
Universe: 3,272,371
Cost: $75.00/M
These online singles have opted in to receive promotions from third party marketers via registration on a website that sends out discount alerts and entertainment and financial news. The Internet savvy men and women on this file have a median age of 26 and a median income of $33,000. These singles are likely to go online to shop, do research, plan vacations and to connect with other singles.
*Seniors Online
(Datacard)
Universe: 2,593,030
Cost: $75.00/M
Currently there are over 70 million Americans aged 50+ and by the year 2025 this group is expected to reach 113 million! Approximately 50% of all seniors have a computer at home.
*Online Donors
(Datacard)
Universe: 2,523,328
Cost: $75.00/M - Hotline +10.00M
These individuals have made charitable contributions to health, environmental, child/education-related, religious, cultural, political and other non-profit organizations.
*Music Buffs Online
(Datacard)
Universe: 1,338,036
Cost: $75.00/M
Over 20 million people buy music online, accounting for approximately ¼ of all music sales. This file of music buffs consists of both males and females with a median age of 32. These online consumers have opted in to receive promotions from third party marketers via registration on a website that sends out discount alerts and entertainment and financial news.
*Opt-In Hispanics
(Datacard)
Universe: 419,287
Cost: $75.00/M
Over 33% of all Hispanics have a home computer. Hispanic Americans who go on-line are likely to have a median age of 39 and a median household income of $38,000. The frequency and total amount of money Hispanic Americans spend online (an average of $80 per month) is about the same as it is for the general population.
*African Americans Online
(Datacard)
Universe: 327,992
Cost: $75.00/M
Over 40% of all African Americans access the Internet. They have a median age of 44 and a median household income of $32,000. Those who shop online are likely to purchase music, video games, books and clothing.
*Pet Lovers Online
(Datacard)
Universe: 1,406,985
Cost: $75.00/M
More than half of all households in the U.S. have either a dog or a cat or both! 50% of pet owners surf the Internet to research specific breeds, find information on pet health care and behavior as well as for products and services.
*Travelers Online
(Datacard)
Universe: 2,111,607
Cost: $75.00/M
Approximately 90 million Americans log onto the Internet for travel and vacation planning. Nearly one third of these travelers use the Internet to book and/or pay for their reservations for airline tickets, hotels, vacation packages, cruises, rental cars, etc. Of the more than $10 billion spent online for travel annually 70% is for airfare, 10% for car rentals and 17% for hotel reservations.

Your best prospects are usually your own customers. Why not talk to them via email? Just send us your customer file and we will append email addresses on the records that match. We will transmit an initial permission message for you to alert your customers that they will be receiving relevant offers via email and to give them an opportunity to easily opt-out of future messages.

 

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