Focus USA Donor Lists
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Blue Collar Donors
(Datacard)
Universe: 2,727,974         Monthly Hotline: 170,498
Cost: $55.00/M                 Hotline Cost: +10.00/M
This donor file consists of blue collar workers, like factory and construction workers, machine and plant operators, engineers and auto workers. These individuals contribute to charitable causes ranging from religious and health to environmental and political. These donors have a median age of 42 and a median income of 38,000 and they are very likely to be patriotic.
White Collar Donors
(Datacard)
Universe: 2,003,453         Monthly Hotline: 128,218
Cost: $55.00/M                 Hotline Cost: +10.00/M
This donor file consists of white collar workers, such as doctors & dentists, lawyers, teachers, nurses, executives and accountants. These individuals contribute to charitable causes ranging from religious and health to environmental and political. These well educated donors have a median age of 37 and a median income of 65,000.
Prime Donors
(Datacard)
Universe: 1,984,350         Monthly Hotline: 165,000
Cost: $55.00/M                 Hotline Cost: +10.00/M
These donors, who tend to be well educated and married, are likely fall into the Credit Score Index (CSI) level of 650 and higher. CSI is a statistically derived scoring system created to identify FICO-like industry credit scores. Donors on this have a median age of 44 and a median income of $75,000.
Subprime Donors
(Datacard)
Universe: 1,750,442         Monthly Hotline: 110,000
Cost: $55.00/M                 Hotline Cost: +10.00/M
These donors, with low to lower middle incomes, are likely fall into the Credit Score Index (CSI) level of 650 or below. CSI is a statistically derived scoring system created to identify FICO-like industry credit scores. Donors on this have a median age of 36 and a median income of $25,000. It has been reported that those with lower incomes give a higher percentage of their income to charitable causes than others do.
African American Donors
(Datacard)
Universe: 896,824         Monthly Hotline: 56,051
Cost: $55.00/M              Hotline Cost: +10.00/M
More than 50% of all African American households make charitable donations and they are among the most active volunteers with 90% lending a hand to support a good cause. African Americans give 25% more of their discretionary income than others do. The donors on this file have a median age of 46 and a median income of $35,000. It has been reported that African Americans are not asked for donations as often as the general market, however they are the most likely to actually contribute when asked.
Donors On The Move
(Datacard)
Universe: 1,661,894      Monthly Hotline: 135,553
Cost: $55.00/M              Hotline Cost: +10.00/M
Approximately 17% of U.S. household move every year - 1.5 million Americans moving per month. The new movers on this file are equally likely to be male or female and they have a median age of 42 and a median income of $45,000. These individuals, who have recently moved, have made donations to charitable causes ranging from political and health to environmental and animal related over the past 12 months. Reach these responsive donors at their new address.
For The Love Of Animals
(Datacard)
Universe: 2,156,999      Monthly Hotline: 121,089
Cost: $55.00/M              Hotline Cost: +10.00/M
The donors on this file have made contributions to various animal related causes ranging from animal shelters to protecting endangered species. They are mostly married women who have a median age of 49 and a median income of $50,000. These individuals are likely to be pet owners who also give to other charities.
Boomers Who Give
(Datacard)
Universe: 3,298,755
Cost: $55.00/M
The donors on this file are between the ages of 42-61 and they have a median income of $56,000. Baby boomers constitute approximately 50% of all donors. Female boomers are especially interested in where their contributions are going and what is being accomplished with their funds. Baby boomers tend to get involved in the causes they support and stay informed about the progress of fundraising campaigns.
Mail Order Donors
(Datacard)
Universe: 8,501,785      Monthly Hotline: 477,271
Cost: $55.00/M              Hotline Cost: +10.00/M
Approximately 80% of donors make contributions via direct mail. Additionally, mail order donors give to an average of 14 charities. The donors on this file have a median age of 42 and a median income of $50,000.
Spanish Speaking Donors
(Datacard)
Universe: 1,806,435      Monthly Hotline: 112,946
Cost: $55.00/M              Hotline Cost: +10.00/M
More than 60% of Hispanic Americans make charitable contributions and nearly 82% of Hispanic households give to charity when asked. Family,community and religion are very important. Hispanic Americans are most likely to give to religious organizations, human services, health organizations and youth development as well as financial assistance to family and friends. This file identifies Spanish speaking and Spanish reading donors. These donors have a median age of 37 and a median income of $35,000.
Online Donors
(Datacard)
Monthly Hotline: 88,766
Cost: $75.00/M - Hotline +10.00M
These known donors have opted in to receive promotions from third party marketers via registration on websites that send out discount alerts, entertainment and financial news and maintain product warranty registration. These individuals have made charitable contributions to health, environmental, child/education-related, religious, cultural, political and other non-profit organizations.
Hispanic Donors
(Datacard)
Universe: 969,730      Monthly Hotline: 75,594
Cost: $55.00/M           Hotline Cost: +10.00/M
Hispanic Americans tend to hold strong cultural and community ties and actively “give back” to their families, neighbors, churches and those in need. More than 70% of Hispanics earning $40,000 or more are donors. The Hispanic donors on this file have a median age of 35 and a median income of $34,000. They are likely to be married homeowners who have completed high school and have had some college education.
Christian Donors
(Datacard)
Universe: 1,356,922        Monthly Hotline: 96,923
Cost: $55.00/M                Hotline Cost: +10.00/M
These Christian donors have a median age of 55 and median incomes of $50,000. They are likely to be married homeowners with a college degree. Religious households give over 3% of their annual income compared to 1.5% for non-religious households. Additionally, over 85% of all contributions come from households that have also made a charitable donation to a religious organization.
Multi Channel Donors
(Datacard)
Universe: 3,125,344
2+ Channel Donors Hotline: 157,203
3+ Channel Donors Hotline: 99,670
Cost: $65.00/M                Hotline Cost: +10.00/M
This file consists of individuals who are known donors as well as multi channel shoppers. These savvy donors shop online, via catalogs and in stores making them very accessible through a variety of mediums. It’s a known fact that multi-channel households are more profitable than single channel households.
Motorcyclists Who Care
(Datacard)
Monthly Hotline: 22,461
Cost: $65.00/M - Hotline +10.00M
The motorcycle enthusiasts on this file have contributed to one or more non-profit organization over the past year. These individuals are mostly married male homeowners with a median age of 44 and a median income of $85,000.
Donors With Credit Cards
(Datacard)
Monthly Hotline: 167,663
Cost: $65.00/M - Hotline +10.00M
The credit card holders on this file are also donors who have given to one or more charitable causes over the past year. These individuals are mostly married homeowners with a median age of 38 and a median income of $65,000. These donors make excellent candidates for affinity cards that benefit their favorite charities, fundraisers, travel and insurance offers as well as for catalog and online shopping.
Sweeps-Loving Donors
(Datacard)
Monthly Hotline: 112,888
Cost: $65.00/M - Hotline +10.00M
During the past year these sweepstakes entrants have contributed to one or more charitable causes. These individuals are mostly married female homeowners with a median age of 48 and a median income of $37,000.
Donors With $$
(Datacard)
Monthly Hotline: 85,111
Cost: $55.00/M - Hotline +10.00M
These are affluent donors, most of whom are married and college graduates with a median age of 43. They have given to at least one charitable cause over the past year. Nearly all upper income households contribute something to nonprofit organizations while many lower income households give nothing at all.
Charitable Ethnics
(Datacard)
Monthly Hotline: 45,889
Cost: $55.00/M - Hotline +10.00M
Over 50% of all households of Hispanic and African American origin donate to charities, either through their churches and other houses of worship or through telemarketing and direct mail. Blacks tend to donate a higher percent of their income (2.7% vs. 2.1%) than Hispanics.
Gifts From The Heart
(Datacard)
Monthly Hotline: 105,319
Cost: $55.00/M - Hotline +10.00M
These are individuals who give from their hearts. These people have made contributions to various types of fund-raising organizations such as healthrelated, environmental, children-related, and political. A recent donor survey revealed that the 65+ group may not be the only target of fund-raisers in the future. People age 30-50 were found to give twice as much as older and younger age groups.
Giving Americans By Religion
(Datacard)
Monthly Hotline: 72,740
Cost: $55.00/M - Hotline +10.00M
This list encompasses individuals who have made some kind of donation in the past and can be selected by religion. It has been shown that 82% of the people donating to non-profit organizations are affiliated with an organized religion. These families and singles at all income levels are most likely to be responsive to religious, environmental, humanitarian and children's causes.
Generous Seniors
(Datacard)
Monthly Hotline: 139,868
Cost: $55.00/M - Hotline +10.00M
Older individuals such as the contributors on this list, are known to be big donors. In fact, those aged 65+ give nearly 4 percent of their income to charity which is more than any other age group. Seniors tend to give primarily to churches and health charities as well as to groups that support the interests of their age group.
Veterans Who Give
(Datacard)
Monthly Hotline: 46,274
Cost: $55.00/M - Hotline +10.00M
This list consists of veterans who have served in one of the branches of the armed services. These veterans like to donate their time and money to charities and people in need. All have contributed to at least one fundraising cause in the past year.
Political Donors
(Datacard)
Monthly Hotline: 205,194
Cost: $55.00/M - Hotline +10.00M
This list represents political donors in the US who give to election campaigns, political action committees, organizations for legislation, etc. Political donors tend to be men aged 45+; in fact more than 65% are male. They are also inclined to be college graduates who are doctors, lawyers, business owners and other professionals with annual incomes of more than $100,000.
Multi-Donors
(Datacard)
Monthly Hotline: 158,459
Cost: $55.00/M - Hotline +10.00M
On average donors in the U.S. give to three non-profit organizations. This file consists of known donors who have made several charitable contributions. These multidonors, who tend to be married with children, are likely to have college and postgraduate degrees and incomes above $50,000.
Concerned Health Donors
(Datacard)
Monthly Hotline: 138,510
Cost: $55.00/M - Hotline +10.00M
Americans donate approximately 18 billion dollars to health-related causes annually. 77% of all donors give to medical research and treatment of illness and disease and 43% give directly to hospitals and healthcare facilities. This list of contributors who have given to health-related causes are mostly married individuals who do not have children at home.
 

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