Buyer Advantage Unlimited is your total and complete masterfile for multi-channel direct response prospects. This multi-sourced file includes data captured at point of purchase, during online transactions, outbound and inbound telemarketing, TV generated sales and through individual niche surveys.

IM’ing or Texting is one of the main tools of communication these days. Millions of text messages are sent daily by adults and children alike. Individuals on this file are avid IM’ers and have signed up online for plans that include extra text messaging minutes. These people use their phones constantly for keeping in touch, downloading music and taking and sending pictures. They are early adapters and are always looking for new electronic gadgets to make their lives easier.

Approximately 1/4 of American women have taken a“girlfriend getaway” in the past 3 years. These travelersrepresent 4% of all U.S. travel spending - approximately$200 million annually; don’t miss out on this rapidlygrowing market. Buyer Advantage Travel Getaways consistsmostly of females traveling with friends as well as mother-daughter and sister travelers.

These affluent vacationers are actual cruise passengers. They have stopped at destination kiosks to fill out information after their cruise. Cruise passengers take more vacations (39% more) and spend 50% more on vacations than people who don’t take cruises.

Buyer Advantage Soon To Be Brides are busy preparing fortheir “Big Day”. These women have a lot of planning andbuying to do ranging from flowers for the reception andhoneymoon travel plans to furniture and house wares for theirnew married life. While they have many choices when it comesto assistance for planning their dream wedding over 2/3 ofBrides to Be will turn to bridal magazines, the internet andfriends and family for guidance.

There are approximately 2.4 million weddings annually in theU.S. The Buyer Advantage Newlyweds file consists of individualswho have gotten married within the last two years. After the“Big Day” there is much adjusting and nesting that comes withthis major lifestyle change. Beginning their new life togetherhas Newlyweds busy with financial planning and insurance aswell as spending on everything from sheets and furniture toappliances to set up their home.

These health-conscious, eco sensitive shoppers seek organicand pesticide-free foods, alternative/natural remedies as wellas environmentally friendly cleaning supplies, products andservices. The organic food market alone has grown byapproximately 80% over the last decade and sales of otherorganic products such as apparel and cosmetics are on therise.

This file of cooking enthusiasts watch various Cable TVcooking shows and are inspired by the professional chefsensuing impulse shopping to acquire the latest tools andgadgets to get cooking. These shoppers call an 800number or go online to purchase cook books/DVD’s kitchengadgets, pots and pans, etc.

This targeted multi-channel database of active college students includes both postal and email addresses. It is selectable by degree pursued and area of study. The file is multi-sourced from online college registration websites, alumni bulletins and newsletters, office supply store records and questionnaires.

Level of Study:

• Associate’s Degree
• Bachelor’s Degree
• Master’s Degree
• Doctoral Degree

This file includes active buyers of male potency and enhancement supplements. These men are interested in bettering their sex lives through performance enhancing products and they have purchased male potency products online. Male Potency Users are great prospects for other men’s products, herbal remedies, vitamins and supplements, highly promotional offers, direct to consumer insurance, travel, financial offers and more.

These credit seeking consumers have accepted a secured credit card in an effort to rebuild questionable credit or because they have no credit at all and want to start to build their credit history. Individuals on this file are a perfect fit for other secured card offers, catalog credit offers, highly promotional offers, subprime financial offers, direct to consumer insurance offers and many more.

This file offers individuals by exact date of birth and is enhanced with a multitude of selects including credit card new issues lifestyle & interests to ensure your offer reaches buyers ready to respond to your offer.

Individuals on this file are captured at point of purchase when buying products they see advertised on TV ranging from health and fitness to electronics and everything in between. This audience of impulse buyers is a must test for health & fitness products, household products and gadgets, electronics, apparel, jewelry and cosmetics, self improvement offers, catalog shopping, credit cards, travel, entertainment and other highly promotional offers.

These gay and lesbian shoppers have registered on websites that send out gay and lesbian offers. Several demographic and lifestyle selections are available. Reach these individuals for a variety of offers ranging from catalogs, subscriptions, home decor and furniture to travel, insurance, financial & credit card offers.

This file identifies individuals that are constantly shopping for weight loss related products. They want to control their weight and enhance their health. These impulse buyers are the perfect audience for additional weight loss products, health products, exercise equipment, beauty related offers, highly promotional offers and much more.

This file identifies Canadian individuals that are constantly shopping for weight loss related products. They want to control their weight and enhance their health. These impulse buyers are the perfect audience for additional weight loss products, health products, exercise equipment, beauty related offers, highly promotional offers and much more.

These expectant mothers, selectable by trimester, are identified through registrations on mother’s to be websites and surveys associated with prenatal and infant baby offers. Expectant parents are excellent prospects for infant products and services, maternity apparel, subscriptions, household products and gadgets, catalog shopping, credit cards, insurance and more.

Paycheck Quick Cash Advance consumers use their paychecks as collateral in order to borrow money for a short term. Employment and a bank account are requirements for this type of loan. These individuals are excellent prospects for bank, department store and gasoline cards, secured cards as well as for sweepstakes, insurance, loans and rent-with-option-to-buy offers

Paycheck Quick Cash Advance Canadian consumers use their paychecks as collateral in order to borrow money for a short term. Employment and a bank account are requirements for this type of loan. These individuals are excellent prospects for bank, department store and gasoline cards, secured cards as well as for sweepstakes, insurance, loans and rent-with-option-to-buy offers

This list represents Canadian individuals who have been issued a new, unsecured credit card and are ready to use it. For some this may be their first credit card for others an additional card, perhaps with benefits and rewards.

These extreme donors have generously given to one or more charities in an effort to help people in need during crisis situations. They have a genuine desire to help others that are less fortunate. Donations are made by directmail, phone and online. Charity, source and amount of donation are selectable.

These generous Latinos have opened up their hearts and their wallets and donated to one or more charities in an effort to help people in need during crisis situations. They have a genuine desire to help others that are less fortunate. Donations are made by direct mail, phone and online. Charity, source and amount of donation are selectable.

This file represents households where someone suffers from diabetes. These people welcome traditional and alternative options to lessen the affects of their illness. Reach these buyers with offers for vitamins and supplements, subscriptions, self help and spiritual books and videos as well as for products and services that promote healthy lifestyles.

Individuals on this file are captured at point of purchase when buying products they see advertised on TV ranging from health and fitness to electronics and everything in between. The file is selectable by cash and credit purchases along with purchase amounts. This audience of impulse buyers is a must test for health & fitness products, household products and gadgets, electronics, apparel, jewelry and cosmetics, self improvement offers, catalog shopping, credit cards, travel, entertainment and other highly promotional offers.

This list represents individuals who have been issued a new, unsecured credit card and are ready to use it. For some this may be their first credit card for others an additional card, perhaps with benefits and rewards.

During the first few months of moving, whether it's to a house or an apartment, new movers have a lot to do to make their new place a home. Besides the usual setting up of phone, cable and internet services new movers often buy new furniture, house wares, appliances, plants and other products. They are also likely to consult professionals, books and magazines for tips and ideas on decorating, updating and repairs.

This file represents families that have recently welcomed a new baby into their households. This stage in life brings about major changes and adjustments to day to day life. These parents are likely to spend thousands of dollars on their newborn during their baby’s first year. This file is enhanced with a multitude of selects including credit card new issues, lifestyle & interests as well as new movers to ensure your offer reaches the right audience.