This file from Focus USA’s Small Business database is multi-sourced through public, government and private-agency alliances. Home based businesses account for more than 50% of U.S. businesses. These home based business owners have a median age of 43 and are likely to be college educated men.

These young male adults, primarily in their 30's are highly motivated and enterprising. They tend to put off starting a family . . . their careers come first! Many put in long hours at the office and even take work home. They are likely to be single and enjoy an active social life, dining out, traveling, taking part in sports and recreational activities with friends, etc.

These high income professionals often spend long days at the office concentrating on demanding jobs. After putting in extensive hours at work, they look forward to evenings and weekends when they get the chance to unwind and relax with family and friends.

These women, aged 45-54, have established their careers in managerial, professional and executive positions and many are entering their peak earning years. Unlike any other generation before them, they face responsibilities of caring for aging parents and grandparents as well as careers, financial planning and investing for their children's education and their own retirement.

Home offices make up today’s hidden economy. Over 52% of self-employed businesses operate out of the home. These home office buyers are excellent candidates for everything from software and supplies to credit and insurance. Home office buyers are eager to find new and improved ways of increasing productivity utilizing resources specifically designed for the home office.

This file consists of Hispanic professionals at their business address. These Hispanic Decision Makers include CEOs, presidents, senior executives, department managers, directors, etc. The Focus USA Business database is multi-sourced through public, government and private-agency alliances. This file along with the multitude of business demographic selects is a great tool to target these heavy business buyers.