The ActionBase Masterfile is a complete and comprehensive source for multi-channel direct response prospects. This multi-sourced file includes data captured at point of purchase, during online transactions, telemarketing, TV generated sales and through individual niche surveys.

The ActionBase Email Masterfile is a complete and comprehensive source for reaching multi-channel direct response prospects at their email address.

The consumers on this list have responded by phone to infomercials for a variety of well-known, popular products, ranging from donut makers, hair accessories and exercise DVDs to the "Clapper" and gardening products, to name a few. These “have to have it” buyers are likely to be repeat buyers who respond to up-sell and add-on offers.

The Auto Mega File is the largest, most comprehensive file of it’s kind on the market. It is the best choice for companies marketing insurance and other auto related products. Not only does it contain auto insurance x-dates, but also vehicles by make, model and year as well as VIN, all of which is selectable.

The individuals on this list have researched and registered at business opportunity websites looking for ideas and products to allow them to make more money and improve their lives. These biz op seekers are interested in business & financial seminars, self-improvement products & programs, as well as business “how-to” books, CDs and DVDs.

Coupon clipping, checking weekly sales ads and online comparison shopping is a way of life for many and, with the state of the economy, has become increasingly more popular. In fact, the number of consumers who are using or retrieving coupons online has grown from 25 million in 2005 to 38.6 million in 2008, an outstanding increase of 52 percent!

These entrepreneurs have purchased a get rich quick with real estate system after watching an infomercial promoting this product. The system includes investment strategies, seminars, coaching programs, money making tips and products on how to make money quickly with real estate. Whether they are faced with hard times, unsecure retirement plans or just want to start their own business these people have jumped at the opportunity to increase their incomes and improve their overall financial situation.

These active and resourceful DIY-ers shop at auto supply and big box home improvement stores for ideas, products and services to help with their renovating, decorating and repair projects around the house. Some do their own home improvements and auto work to save money and others because they take pride in their handy work and enjoy being self-reliant.

This file represents retired individuals and empty nesters who tend to be healthier and more active than generations past. These retirees have the time to indulge their hobbies and interests such as traveling, golf, gardening, crafts and reading.

Products & services designed to help consumers get trim, fit & healthy are definitely recession-proof as evidenced by the fact that Americans spend over $40 Billion annually on diet & health products. The fitness-conscious individuals on this list have taken active steps to lose weight and improve their health by buying diet foods, joining diet & vitamin clubs, researching and ordering products online and responding to email promotions for health & diet-related offers.

"Turning 50 & Beyond" is the largest exact age database in the country for reaching age 50+, one that allows marketers to target the largest number of individuals who are turning a certain age in a specific month or within a specified date range. Aggregated from several different sources, the database includes not just year of birth, but also month and day as well.

The ActionBase Auto Insurance X-Dates file is the best choice for companies marketing insurance and other auto related products. It includes postal and phone records of auto owners by the month their auto insurance is due to expire.

First time homeowners are highly motivated and eager to make their surroundings their own with the help of paint, new furniture, appliances, plants, lawn & garden products, etc. Add on the usual setting up of phone, cable and internet services... and new movers end up spending more money on goods and services in the first six months than established homeowners do in several years.

This one-of-a-kind list contains the names, addresses and phone information on people who have applied for health insurance online and who had been turned down for this coverage. Through modeling, we are able to infer those that have been refused coverage for financial reasons. These consumers may well qualify for health coverage from a low-income provider, one that would be more affordable for these consumers.

ActionBase Motorcycle Owners is one of the only files available on the market where you can identify the type and make of Motorcycle owned. Cruiser owners are very different from sport bike owners and Actionbase can segment these groups. Bikers come in all shapes and sizes - from construction workers to brain surgeons and everything in between. And their needs, interests and lifestyles outside of riding is just as diverse. The file is predominantly male (approximately 80%) with a median income of $51,000.

These political donors are known donors to not only political campaigns but also to other causes including health, child and animal welfare, environmental and religious.

This premium list of registered voters includes known supporters of political candidates by party affiliation who share their values and have the same views on important issues.